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[Expired] Assistant Brand Manager (F&B)

Posted On :15 Sep 2013


Job Summary

  • Salary:   Undisclosed
  • Work Type: Permanent / Full Time
  • Min. Education Level: Degree
  • Field of Study: Marketing, Business
  • Years of Experience: 7
  • Skills: Marketing , Branding

Job Descriptions


  • Development of Group’s house brands strategies and marketing calendars
  • Tactical campaign conceptualization, execution and evaluation
    • Conceptualize and provide stewardship in the integrated planning of house brands’ marketing campaigns to drive traffic and sales
    • On-ground events during festive periods, school holidays and any other days dedicated to special purposes, roadshows and other marketing initiatives within the approved budget
    • Comprehensive marketing communication for each campaign with the support from the appointed advertising agency and in-house design team
    • Strategic joint marketing collaborations with business partners in the area of campaign sponsorship
    • Collaborate across Group’s business units and leverage on each other's efforts to amplify campaign efforts
    • Post campaign analysis, evaluating results and preparing budget summary
    • Effective management of the campaign budget
  • Brand campaign conceptualization, execution and evaluation
    • Develop brand campaigns to strength brand positioning and increase brand presence
    • Conceptualization, execution and evaluation of brand campaigns
    • Strategic collaborations with business partners
    • Review brand identity across all collaterals
  • Tactical and Joint Promotions Management/Business Development
    • Develop promotions strategy to draw traffic to specific house brands
    • Identify leads and provide stewardship in the development of strategic joint marketing collaborations with business partners
  • Advertising/POPs Management
    • To work with in-house creative team to develop, produce and update advertising and house brands collaterals
    • To work with in-house creative team to create and maintain website and social media platforms
    • To work with in-house creative team to develop video presentations
    • To provide brand guardianship on all marketing communications collaterals
  • Budget Management
    • Manage budget for A&P department
    • Manage monthly expenditure
  • Oversee and manage creative team


  • Bachelor in Marketing Management, Marcomm or Public Relations
  • Good presentation and communication skills.
  • Excellent people management and leadership skill
  • Possesses a passion for the F&B industry
  • Excellent communication and writing skills in English and Mandarin
  • At least 7 years of marketing experience in F&B/FMCG industry, brand marketing, public relations, media and events
  • Knowledge in advertising, media buy & plan and merchandising
  • Results oriented individual who is able to thrive in a fast paced and dynamic environment and meet tight deadlines
  • Self-motivated and able to work independently
  • Meticulous and possess effective multi-tasking skills
  • Competent in MS Office, Final Cut Pro X and Adobe Creative Suite

Candidates with more relevant experience will be considered for the senior role.

Please email to or call 82332811 for more information.
EA personnel no.: R1326646

About This Company

HireRight's vision is about connecting people to their dream job. Our team of vibrant, energetic and solution driven consultants believed in service excellence and delighting our clients and candidates in a way that can only be driven by passion.

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