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[Expired] Assistant Marketing Manager

HireRight
Posted On :4 Sep 2013

 

Job Summary

  • Salary:   Undisclosed
  • Work Type: Permanent / Full Time
  • Min. Education Level: Degree
  • Field of Study: Marketing
  • Years of Experience: 3
  • Skills: Adobe Illustrator

Job Descriptions

Job Description

Development of the Group’s house brands strategies and marketing calendars
  • Food Courts (Local and regional)
  • Restaurants (Local and regional)
 
Tactical campaign conceptualization, execution and evaluation
  • Conceptualize and provide stewardship in the integrated planning of house brands’ marketing campaigns to drive traffic and sales
  • On-ground events during festive periods, school holidays and any other days dedicated to special purposes, roadshows and other marketing initiatives within the approved budget
  • Comprehensive marketing communication for each campaign with the support from the appointed advertising agency and in-house design team
  • Strategic joint marketing collaborations with business partners in the area of campaign sponsorship
  • Collaborate across Group’s business units and leverage on each other's efforts to amplify campaign efforts
  • Post campaign analysis, evaluating results and preparing budget summary
  • Effective management of the campaign budget
 
Brand campaign conceptualization, execution and evaluation
  • Develop brand campaigns to strength brand positioning and increase brand presence
  • Conceptualization, execution and evaluation of brand campaigns
  • Strategic collaborations with business partners
  • Review brand identity across all collaterals
 
Tactical and Joint Promotions Management/Business Development
  • Develop promotions strategy to draw traffic to specific house brands
  • Identify leads and provide stewardship in the development of strategic joint marketing collaborations with business partners
 
Advertising/POPs Management
  • To work with in-house creative team to develop, produce and update advertising and house brands collaterals
  • To work with in-house creative team to create and maintain website and social media platforms
  • To work with in-house creative team to develop video presentations
  • To provide brand guardianship on all marketing communications collaterals
 
Budget Management
  • Manage budget for A&P department
  • Manage monthly expenditure
 
Oversee and manage creative team

Requirements

  • Minimum Degree, preferrably in Marketing or Business Management
  • Minimum 3 years of relevant experience in F&B industry
  • Fluent in English and Mandarin
  • Only Singaporeans and PRs need apply
 
Interested candidates can write in to chihui@hireright.com.sg or call 66312693 / 82332795
 
EA Personnel No.: R1324421
Company EA Licence No: 11C4316

Job Benefits

The company is a new generation lifestyle  foodservice company.  Established since 1993, the company provides a mix of local and international cuisine. Constantly improving F&B concepts, from the interiors and ambience to the food taste and quality, the company provides platforms where people connect with one another - over food. The company also has a wider regional “foodprint” across Singapore, Malaysia, Indonesia and China.



About This Company

HireRight's vision is about connecting people to their dream job. Our team of vibrant, energetic and solution driven consultants believed in service excellence and delighting our clients and candidates in a way that can only be driven by passion.

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