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[Expired] AVP/Snr Associate, Marketing Analytics Specialist, Group Strategic Marketing & Communications - 1800006J

DBS Bank Limited
Posted On :7 Feb 2018


Job Summary

  • Salary:   Undisclosed
  • Location: Singapore - Central
  • Work Type: Permanent / Full Time
  • Min. Education Level: Degree
  • Field of Study: Not Applicable
  • Years of Experience: 5
  • Skills: QlikView, Tableau

Job Descriptions

Business Function
Group Strategic Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications, marketing and research to differentiate - and elevate - our brand from the rest of the competition.

Job Purpose
As the bank leaps forward on its digital transformation agenda, we are seeking an experienced Data Engineering & Analytics specialist who will drive our regional efforts pertaining to marketing tech stack in the areas of marketing analytics, personalisation, API strategy, and emerging technologies.

Key Accountabilities
* Own and advance the marketing data architecture, optimising marketing's effectiveness by getting the most out of our MarTech stack, data and processes
* Support selection, implementation, administration, optimisation, adoption, training and utilisation of marketing intelligence and visualisation solutions
* Drive marketing analytics and reporting across paid, owned and earned channels and enable actionable insights through the customer journey

* Capture, process, store, visualise and optimise marketing data from MarTech platforms/tools including ad servers, web analytics, social channels, DMP etc.
* Automate and productionise analytic data marts, deploy analytic projects to production, via either API or batch job
* Build and refine BI visualisation of multi-dimensional KPIs to establish benchmarks and assess performance of media and channel formats, content marketing and always-on social initiatives
* Develop data-driven hypotheses for test & learn and improve performance of campaigns and content marketing initiatives
* Effectively collaborate with various internal stakeholders including Technology & Operations, Info-Security, DataFirst program office.
* Build and manage relationships with MarTech vendors & service providers.

* Degree in Computer Science, data analytics or related field
* Must be analytical, solution oriented, and be able to propose & follow through both transformational and incremental changes to advance our data journey.
* Knowledge of performance marketing discipline - executing & optimising campaigns across search engines, display, social media using programmatic, remarketing, behavioural targeting etc.
* Understanding of tagging and tracking across media formats
* 4-5 years of relevant functional experience

Apply Now
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

About This Company

DBS is a leading financial services group in Asia, with over 280 branches across 18 markets. Headquartered and listed in Singapore, DBS has a growing presence in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's capital position, as well as "AA-" and "Aa1" credit ratings, is among the highest in Asia-Pacific. DBS has been recognised for its leadership in the region, having been named “Asia’s Best Bank” by The Banker, a member of the Financial Times group, and “Best Bank in Asia-Pacific” by Global Finance. The bank has also been named “Safest Bank in Asia” by Global Finance for seven consecutive years from 2009 to 2015. DBS provides a full range of services in consumer, SME and corporate banking activities across Asia. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. These market insights and regional connectivity have helped to drive the bank’s growth as it sets out to be the Asian bank of choice. DBS is committed to building lasting relationships with customers, and positively impacting communities through supporting social enterprises, as it banks the Asian way. It has also established a SGD 50 million foundation to strengthen its corporate social responsibility efforts in Singapore and across Asia. With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. The bank acknowledges the passion, commitment and can-do spirit in all of our 21,000 staff, representing over 40 nationalities. For more information, please visit

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