Reach out to online shoppers

As more people shop on the Web, increase your business with Internet marketing

Reach out to online shoppers

HAVE you ever wondered why over 13 million people are involved with Internet marketing, loving it and earning money as well?

The truth is, more and more people today are staying home and buying products and services online.

The Internet boom is in the midst of the biggest growth since the advent of television. What was once a fad will now generate over $20 billion in online revenue this year alone.

Because of this astounding growth, now is the time to get into Internet marketing.

But you must do your due diligence and find a program which will automate a lot of the mundane tasks required to make you profitable in the quickest amount of time.

Most Internet marketers utilise the matrix to get the hits, which translates into revenue.

It is vital to understand how Internet marketing works and how you can leverage on these technologies.

Besides traditional search engine optimisation, you can utilise major sites and portals such as eBay, Amazon, Google Adsense, Reseller programs, YouTube, Facebook and Blogspot to jump-start your marketing concepts online.

Choose your method

Two of the most popular methods a company can use for online marketing are organic search engine optimisation and pay-per-click advertising. These are often used in tandem.

Which offers a better return on investment?

Pay-per-click can offer immediate results, while organic search engine optimisation may lead to more clicks.

Behavioural targeting

Behavioural targeting is relatively new but catching on fast.

The Internet, with its ability to record users' behaviour, is largely responsible for the increase in behavioural targeting.

Marketers like targeted ads because they reach specific consumers, eliminating waste and increasing advertising efficiency.

Forrester Research queried marketers interested in using behavioural targeting and found that 52 per cent already use it, 17 per cent are testing and 31 per cent plan to test later this year.

Create your plan

If you are the owner of a small service business, having a solid Internet marketing plan in place can increase your name and brand recognition locally in your geographic area as well as expose you to a whole new set of potential clients throughout the world.

Market your business

How can a business that is already successful in reaching its local market extend its marketing reach online?

The good news is that the traditional offline marketing, which has always worked so well, will still work at least as effectively to promote your online presence.

The other side of the coin is that to promote your business online, the old traditions need some updating to keep up with online marketing best practices.

Probe your competitor

Part of Internet marketing involves demystifying your competitor's success by putting on your detective garb because you are going to have to investigate all aspects of their websites - even the deepest, darkest corners.

Future of e-sales

More people are turning to the Internet for their shopping because it is much easier to surf the Net for a short while and purchase what you are looking for than to go out to a store for the same thing.

Because of this, the future of e-commerce sales is looking bright.

To maximise your website traffic through the search engines, you need to focus on the Big Three.

What or who are the Big Three?

They are Google, MSN and Yahoo search. As a search engine, Google still continues to dominate, with Yahoo and MSN the next two choices for people utilising the search market.

In general, Google is a clear leader as first preference for Internet users when trying to find something of interest, but this is not necessarily so in all categories.

In some categories, you will find considerably more website traffic coming from MSN and Yahoo search than Google.

However, since its launch in 2003, the Google Adsense program has revolutionised Web publishing, translating visitors' clicks into money, turning blogs and websites into money-making machines for millions of website owners.

For local searches, people are also turning to

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