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[Expired] CRM Marketing Specialist (in Sales & Marketing Division)

Posted On :3 Sep 2013


Job Summary

  • Salary:   Undisclosed
  • Work Type: Permanent / Full Time
  • Min. Education Level: Degree
  • Field of Study: Marketing
  • Years of Experience: 5
  • Skills: Marketing, Sales, Interpersonal skills, Communications skills, CRM

Job Descriptions

Job Description

As a CRM specialist, you will be responsible for developing and implementing a model for managing our marketing initiatives for current and potential customers through direct channels which include social media, website, mobile application, and email. You will also work with a team to conceptualise and execute personalised and/or integrated marketing campaigns to drive the E-commerce strategy and generate revenue for the entire SIA network. This role involves reviewing service vendors and CRM tools for our needs on the E-commerce front, as well as close coordination with our IT department to implement projects and initiatives.

Required Skills

You should possess a good university degree, preferably with honours, and sharp commercial acumen. You should have at least 5 years of relevant working experience, with a good understanding of the E-commerce environment. You should have a sound understanding of customer profiling, motivation and behaviour. Prior experience in direct marketing strategy formulation and implementation is necessary. Experience in the usage of automated marketing systems as well as data analytics tools would be strongly preferred. You should be a person with strong drive, creativity and be able to lead to a team effectively.

Please complete a copy of our online application form and submit it via our recruitment system.

We thank all applicants for their interest and regret that only shortlisted candidates will be notified.

Job Location

Singapore, Singapore

About This Company

Singapore Airlines is engaged in air transportation and related businesses. We operate worldwide as the flag carrier of the Republic of Singapore, aiming to provide services of the highest quality at reasonable prices for customers and a prfit for the Company.

Today, Singapore Airlines operates a fleet of over 100 aircraft and employs a 13,000 strong work force. Our route network spans six continents, linking up more than 60 destinations in more than 30 countries. Within Asia, passengers can connect to over 30 cities served by SilkAir, our regional wing.

To maintain our position as a leading global corporation, Singapore Airlines is committed to recruiting and nurturing bright and dynamic individuals to meet our manpower needs. Throughout their careers, employees will be given opportunities for development and training to enhance their professional as well as personal competencies.

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