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[Expired] Head of Digital VP, Customer Data and Marketing Technology, Consumer Banking Group - 180000CE

DBS Bank Limited
Posted On :20 Feb 2018


Job Summary

  • Salary:   Undisclosed
  • Location: Singapore - Central
  • Work Type: Permanent / Full Time
  • Min. Education Level: Degree
  • Field of Study: Banking & Finance
  • Years of Experience: 8
  • Skills: Management

Job Descriptions

Business Function
As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.

1. Use data to proactively monitor and improve digital journeys, and improve digital usage, acquisition and sales, engagement and customer experience levels on all consumer digital properties at DBS:
* Use analytics capability to identify insights to improve business objectives and customer experience, including product enhancements, sales processes, completion rates, and speed.
* Develop analyses and insights to help drive business performance (e.g. digital usage & transactions, acquisition and sales, engagement) across the consumer digital business. Influence and collaborate closely with countries to ensure understanding, acceptance, and creation and follow through on execution plans to achieve measurable improvement.
* Manage core parts of overall regional digital scorecard, and drive performance to meet targets.

2. Combine an understanding of external technologies, and a practical knowledge of DBS infrastructure and capabilities to lead assessment, selection, and implementation of new and existing analytics functionality to improve digital data capture and presentation:
* Assess established and emerging digital marketing technologies to determine business purpose, fit with DBS priorities, and potential business case. Perform technical assessment for suitability and compatibility with DBS technical architecture and direction. Prioritise with internal partners to find selected value-creating opportunities and execute proof of concept.
* Understand the points of creation and capture of digital data, provide consultative support and ensure discipline and quality in the design, development, testing, and execution of data capture.
* Possess hands-on working knowledge in relational marketing technology stack, including technologies in use in DBS and leading established and emerging (e.g., Fintech) competitive offerings.
* Coordinate partner relationships and manage service level agreements, contracts and spending.

3. Manage implementation, delivery & governance of digital marketing technologies:
* Work with business, delivery, and technology teams to define analytics specifications based on business and analytics requirements.
* Oversee analytics program management and enforce digital operating model and governance.
* Drive project implementation and change management of the regional analytics program across the consumer digital business.
* Develop and enforce data governance, data model structure, and data quality methodologies and practices. Monitor best practices and help to benchmark against industry standards.

4. Increase internal awareness of and engagement with the capabilities and business impact from digital analytics and behaviour change in creation, usage, and executing improvements through data:
* Facilitate ongoing training, and increase the analytics adoption rate within the bank across digital properties.
* Influence stakeholders towards evidence-based decisions on digital strategy and planning.

Minimum number of years:
* 8-10 years of digital analytics, marketing, sales, and technology roles
* Focus on execution and project and change management in large projects
* Cultural understanding of collaborating in larger organizations

Technical experience:
* Web/mobile analytics, experience in Adobe products (Analytics, Target, Audience Manager)
* Knowledge of major data and marketing technologies (e.g, IBM Unica, QlikView)
* Sharp and incisive assessment of new marketing and finance technology start-ups (Fintech) and established companies
* Managing technology implementation from requirements to production, including technical analysis, solutioning and budget oversight

Business experience:
* Strategic and analytical work - data and evidence-based decision making
* Influencing and building relationships, collaboratively resolving issues and conflict
* Business problem solving and opportunity discovery
* Quantitative analysis with large structured and unstructured data sets
* Persuasive and concise writing and presentation skills
* Attention to detail in managing large, complex projects across departments
* Support in online sales and strategy
* Managing partners and vendors

Apply Now
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

About This Company

DBS is a leading financial services group in Asia, with over 280 branches across 18 markets. Headquartered and listed in Singapore, DBS has a growing presence in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's capital position, as well as "AA-" and "Aa1" credit ratings, is among the highest in Asia-Pacific. DBS has been recognised for its leadership in the region, having been named “Asia’s Best Bank” by The Banker, a member of the Financial Times group, and “Best Bank in Asia-Pacific” by Global Finance. The bank has also been named “Safest Bank in Asia” by Global Finance for seven consecutive years from 2009 to 2015. DBS provides a full range of services in consumer, SME and corporate banking activities across Asia. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. These market insights and regional connectivity have helped to drive the bank’s growth as it sets out to be the Asian bank of choice. DBS is committed to building lasting relationships with customers, and positively impacting communities through supporting social enterprises, as it banks the Asian way. It has also established a SGD 50 million foundation to strengthen its corporate social responsibility efforts in Singapore and across Asia. With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. The bank acknowledges the passion, commitment and can-do spirit in all of our 21,000 staff, representing over 40 nationalities. For more information, please visit

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