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[Expired] Marketing Analyst (Online Search Engine Marketing) / Regional Insights Analyst - IT MNC

Posted On :18 Sep 2013


Job Summary

  • Salary:   Undisclosed
  • Work Type: Permanent / Full Time, Contract
  • Min. Education Level: Degree
  • Field of Study: Business Analytics
  • Years of Experience: 3
  • Skills: Self-motivated, able to deal with ambiguity and think of creative solutions to problems, Possess strong project management skills and execution ability, able to work under pressure. , Detailed and meticulous

Job Descriptions


(Asian Language with English Bilingual highly preferred)

Language skills: Candidates must be fluent in English and at least another Asian language i.e. Thai or Vietnamese, Chinese, Korean, Hindi, Tamil, Bahasa Melayu, Bahasa Indonesa, Japanese etc.



A fortune 500 company, Leading IT & Software Development Company in the world with over 30 branches in Asia is now expanding and looking for dedicated individuals to join their prestigious company.




Marketing Analyst (Online Search Engine Marketing) /

Regional Insights Analyst

 Job Scope & Purpose


The Account Manager manages the entire life cycle of executing client’s campaigns. From input into the proposal process to the monitoring, optimization, reporting and eventual end or renewal of that campaign.


  • Provide world-class service to a portfolio of clients
  • Partner with Sales in pre-sales engagement work including developing proposals and campaign strategy 

        - Drive full client management and engagement and immediate issue resolution


        - Serve as key representative and display expert at industry events 

  • Provide end-to-end campaign management, by developing, executing and optimizing new and existing display campaigns, including: 

        - Developing a customized campaign strategy


        - Setting up accounts and campaigns


        - Monitoring and analyzing performance of campaigns through regular reporting and data analysis


        - Leading efforts to improve ad relevancy and performance


        - Processing change requests


        - Providing relevant industry insights and using proprietary tools and internal resources to highlight significant trends


        - Ensuring fiscal responsibility by proactively monitoring budgets and QA’ing contracts and invoices



Key Result Areas


1. Customer Management:  


Tasks include: 

  • Manage the day-to-day running of the account communicating regularly with the customer and the Account Team to gain up-to date account information
  • Monitor contract delivery and report progress against client goals keeping the customer and Account Team informed
  • Conduct campaign optimization to create best reach and meet customer satisfaction targets \
  • Proactively inform customer of promotional opportunities, key dates and incremental opportunities
  • Deliver value to the customer by identifying additional revenue generating opportunities
  • Build solid relationships within the account and act as point person for day-to-day customer issues and concerns
  • Develop knowledge, expertise and insights into the customers’ businesses
  • Work with the customer to understand their satisfaction drivers and collaborate with the Account Team to resolve issues quickly and effectively adhering to the issue resolution process
  • Coordinate, analyze and deliver mid/end campaign delivery reports
  • Advise Advertising Operations Manager of order revisions and track to deliver on order obligation
  • Perform and manage optimization of orders, communicating changes and status to the Account Team and the customer  

Key Success Criteria: 

  • Deliver against all KPIs
  • Develop excellent customer/partner satisfaction (CPE)
  • Adhere rigorously to MDAS Sales & Service process and tool requirements
  • Develop the customer relationship and business through effective on-boarding, campaign management and analysis 


2. Collaboration with AE and the MSA team: 


Tasks include: 

  • Regularly review active accounts so that all aspects of account administration are effectively managed (Credit Applications, AR issues etc.)
  • Proactively identify solutions to manage client expectations and optimize workflow.
  • Report performance revenue to Account Executive(s) by assigned due date each month
  • Prepare for and participate in client/agency meetings for assigned account(s)
  • Provide input into customer Account Plans to give insights into past history, performance and cross/upsell opportunities
  • Contribute to generating additional advertising solutions on MSA products
  • Where appropriate, create a transition plan with the Account Team to smoothly transition campaign / account responsibilities from the AE to the AM
  • Assist Account Team in developing business within the account identifying opportunities to up-sell and grow the business
  • Work with the Account Team to devise retention strategies to build customer loyalty
  • Proactively share information about successful campaigns with colleagues within and across MSA markets 

Key Success Criteria: 

  • Adhere rigorously to MSA Sales & Service process and tool requirements
  • Assist AE in achievement of revenue goal against defined customer base
  • Deliver all reporting and on-going measurement requirements on time



  • BA/BS degree/Diploma or equivalent work experience with a focus on Business Administration and/or Account Management 1-2 years in a customer service organization
  • Proven attention to detail
  • Proven ability to: 

                                o Multitask & work under pressure


                                o Understand customer needs 

  • Online advertising technology and product experience preferred.
  • Knowledge on C programming Actionscript 2.0 & 3.0, Javascript, HTML, PHP , JSP, CSS
  • Familiar with Ad Platforms like DART, DFA, DFP, Google AdXchange, AdTech, Mediamind
  • Data & Web Analytics Tools - Google Analytics, Comscore, Omniture, Effective Measure


Key Success Criteria


1. Comply with all Order Management policies and procedures - Achieve 98% accuracy


2. Manage all exceptions and approvals to the required standard


3. Manage all order proposal Expirations - achieve 95% “on time” extensions


4. Provide accurate order information to ensure timely and accurate customer billing output


5. Adhere to all MSA Sales Process requirements


6. Recommend alternative campaign solutions 



Key Capabilities


A successful performer in this role will: 

  • Use knowledge of MSA systems and processes to setup and maintain critical client information to support customer campaign execution
  • Foster innovation in tool and process development by submitting feature requests for future tool and platform releases.
  • Bring exceptional attention to detail to the execution of all tasks
  • Understand and anticipate Account Team’s needs for information and/or data and proactively supply as needed
  • Communicate effectively (verbally and in writing) with a wide range of internal customers/partners
  • Build trust and a reputation for timely and accurate delivery for MSA’s customers
  • Work effectively in high pressure situations, managing customer expectations and dealing professionally with all parties
  • Look for ways to improve the effectiveness and/or accuracy of internal systems
  • Work effectively both independently and as part of a team
  • Listen carefully to the views and opinions of other team members before deciding on a course of action 

Knowledge, Skills & Abilities 

  • Online and offline advertising industry
  • MSA Value Proposition - Why online, Why MSA?
  • Competitive strengths and weaknesses
  • Campaign Analysis
  • Basic outlook skills. Includes effectively managing and organizing inbox, manage high volume without missing actions Knowledge of MSA products, solutions and services
  • Operational aspects of customer / partner businesses
  • Sales Process and tools Key drivers of customer satisfaction
  • MSAS products, solutions and services
  • High level of proficiency in Microsoft Excel, PowerPoint and other MS Office applications
  • Proven track record in campaign management and optimization
  • Time & Priority Management
  • Sales Process & Method
  • Problem Solving and Decision Making
  • Communicating and Influencing
  • Conflict Management
  • Managing Sales Calls and Meetings
  • Building Relationships
  • Customer Focus
  • Energy & Determination
  • Resilience Detail Oriented
  • Team Player
  • Agile Learner
  • Integrity and Trust
  • Passion for Technology
  • Initiative




Should you be interested, kindly forward a detailed copy of your resume in MSWord to or 


Please also feel free to visit our website to view and receive updates on our latest positions. 

Please include the following details in your resume:
(1) Personal details such as full name as in NRIC, NRIC, nationality, contact address, numbers and email and date of birth(2) Reasons for leaving your current and previous employment(s)
(3) Current / last drawn and expected salaries
(4) Availability / Notice Period required
(5) At least 2 names and contact numbers of relevant reference persons relating to your previous employment/s.
We thank you in advance for your application and will get in touch with you as soon as possible should you be short-listed.

About This Company

Adroit Career Services is a one-stop service provider that aims to provide the most "PERSONALISED" solutions to all your recruitment needs. We are dedicated to provide an all-rounded service with a high level of personal touch and to secure a best fit to all your recruitment and career needs......




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