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[Expired] SEM/SEO Specialist (ST701)

Posted On :14 Sep 2013


Job Summary

  • Salary:   Undisclosed
  • Location: Singapore - North
  • Work Type: Permanent / Full Time
  • Min. Education Level: Degree
  • Field of Study: Not Applicable
  • Years of Experience: 1
  • Skills: Internet marketing, Market research and analysis, Copywriting

Job Descriptions

  •  Become a "product expert" in our industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap, working with the Product Marketing team to develop relevant ads and landing page content
  • Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo, MSN, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns., Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns
  • Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc
  • Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins., Identify and report on key performance indicators, and opportunities for improvement on a regular basis.,
  • Drive continued innovation and best practice implementation, regularly sharing your knowledge with the marketing team and top executives
  • Integrate strategies and recommendations into other active marketing channels such as Email Marketing and Social Media
  • Stay current with new advances in search engine marketing, competitive landscape, and keyword research.


  • 1-2 years in Internet Marketing, minimum degree holder
  • Singaporean and Singapore PR need apply
  • Knowledge of Internet and Mobile Technology and Trends
  • Copy writing and editorial skills
  • Strong analytical skills with ability to drive meaningful actions from large data sets
  • Proficiency in MS Office - especially Excel and PowerPoint
  • An organized individual with great attention to detail and focus on quality of results
  • A self-motivated individual; a good team player


(Only shortlisted candidates will be notified.)

About This Company

Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms. It publishes 17 newspaper titles in four languages and close to 100 magazine titles in Singapore and the region. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH’s news publications. SPH’s Internet editions of its major newspapers enjoy over 225 million page views with 14 million unique visitors each month. Other new media initiatives include AsiaOne,, ST701, STOMP and The Straits Times RazorTV. SPH has also ventured into broadcasting, outdoor advertising and properties. It has been voted one of Singapore’s top 5 most-admired companies by the Wall Street Journal Asia 200 Survey in 2010.

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