Optimise Your Performance During Tough Times

Who should attend?
VPs, Heads, Directors and Managers (Sales and Marketing, Brand and Product), Marketing Support Professionals, PMEBs, and other general management professionals

STJobs Seminar

Be a Sales & Marketing Champion!

Thur, 19 Apr 2012
9.15am - 5.45pm, SPH Auditorium
Address: 1000 Toa Payoh North
Performing at Your Peak in Tough Economic Times

There is only one rule of success and that is saying what you mean and meaning what you say.  Tough economic times give you the opportunities to become more creative, take charge of the situation and come up with a strategy that allows you to perform at our peak. You can train yourself to be that person who can seize the day [Carpe Diem] no matter what the circumstances are by applying the four ‘R’s.



What you will learn:

  • How to quickly take charge during uncertainties or difficulties
  • Creating golden opportunities with creativity and innovation
  • Four strategies to employ to perform at your peak
  • How to apply these strategies to keep your progress and success on track


Speaker:
Daniel Theyagu
Daniel Theyagu has been a corporate trainer and peak performance evaluator since 1989. He has trained more than 200 000 people locally and overseas. Known for his humorous approach in imparting knowledge, Daniel uses metaphors, parables and stories to make complex concepts easy to understand.
How to apply Guerrilla marketing during tough times

Businesses constantly face big challenges in marketing. So why do some businesses manage to get customers and others fail? The secret is simple. A tried and tested method used by millions of people worldwide, and developed by one of marketing world’s most famous sons is now available. “10 steps to a successful marketing plan” reveals the mystery to helping your business grow!



What you will learn:

  • Knowing who and where your customers are
  • You most important message to your customers
  • 200 ways to send that message to your customers
  • How a 7-sentence plan can help your business
  • Measure, measure, measure, improve, improve, improve


Speaker:
Henry Toi
Henry is a Buzan Master Trainer for Asia in speed reading, mind mapping, memory and creativity. He is a regular presenter in international thinking conferences and has worked with numerous companies across Asia to equip them in areas of thinking and increased personal productivity. He has authored several books, his latest being the Habits of SUCCESS, which has been published in 3 countries.
Content Marketing:
The new effective ways in generating leads and sales revenue


News sells. That's because consumers believe what they read in the editorial section of the newspaper. And this is why companies have always tried to get themselves into the editorial pages of newspapers, and on radio and television. The internet has made it possible for companies to reach consumers with their own content. In the US, content marketing has become a huge phenomenon. With Singaporeans watching an average of five online videos daily (!), local companies are also getting wise to the idea of content marketing.



What you will learn:

  • Who is your audience and are they qualified to buy from you?
  • What are they watching or learning and why should you care?
  • Leading-edge web-based television examples and pitfalls to avoid
  • Why shifting from advertising to content marketing is worth billions in Singapore


Speaker:
Mark Laudi
Mark Laudi is a former CNBC Asia Pacific news anchor, award-winning radio and television presenter. At 28, he launched CNBC Australia and was part of the inaugural production and presenter team in a news radio station. He also works with MNCs to maximise their content marketing, communications and investor relations.
Becoming CEO of You Pte Ltd

Industry standards, employers and competition for high paying jobs are getting more demanding for graduates, new hires and veterans than ever before. In this session, learn dozens of tips and ideas to stand out, get promoted and develop your skills to take on greater roles and earning opportunities in your career.



What you will learn:

  • Who are the best CEOs in the world today and why?
  • What qualities of these top CEOs can you adopt and use?
  • Mastering strengths and skills to move into the top 1% of your field
  • How to position your expertise through referrals and earn a higher income


Speaker:
Rob Salisbury
Rob Salisbury is a former USA Inc. 1000 sales team achiever/ leader, a Tom Hopkins Certified Sales Trainer and two-term award-winning President of the Sydney Australia National Speakers Association. He has been hired or re-engaged over 2000 times by 500 groups across the USA, Canada, Australia, Asia, UAE and Europe to inspire teams to get results.

STJobs Workshops

Workshop:
How to Gain, Train and Retain a Dynamic Team
Mon, 16 Apr 2012
9.15am - 5.45pm, SPH News Centre
Address: 1000 Toa Payoh North

Profitability is a key component of every successful Singapore Company.  Learn how a dynamic team ensures profits, increases your products and services in the marketplace and reduces the headaches for management. In this session, author and industry training veteran Rob Salisbury will share insights from 35 years of field-tested applications to help you recruit, develop and build a champion team that gets results in your industry. 



What you will learn:

  • How to identify, attract and recruit Champion and Stable team members.
  • To train your team to adopt an industry leader mindset and winning company culture
  • How to build top producing people who are competent, creative and competitive
  • To coach, challenge or terminate various types of people to move the organisation forward.


Speaker:
Rob Salisbury
Rob is a former USA Inc. 1000 sales team achiever / leader, a Tom Hopkins Certified Sales Trainer and two term award winning President of the Sydney Australia National Speakers Association. He has been hired or re-engaged over 2000 times by 500 groups across the USA, Canada, Australia, Asia, UAE and Europe to inspire people to get results.
Workshop:
Getting Gen Y into Gear for Work Performance
Fri, 20 Apr 2012
9.15am - 5.45pm, SPH News Centre
(Address: 1000 Toa Payoh North)
Studies have shown that employers and employees are facing increasing tension at the workplace due to the cultural divide between boomers, Gen X and Gen Y. What motivates the Gen Y to serve their employers at optimal level? Businesses that are keen to manage the Gen Ys must embark on strategies that could provide a win-win solution through relationship building.

In this workshop, Maler Vilee will share the current studies undertaken to gain a deep understanding of the Gen Y and highlight processes that could be designed to manage them for peak performance. In addition, a Gen Y toolkit will be provided for continuous improvement in workplace for service excellence.

What you will learn:

  • Gaining an understanding of the culture of Gen Y
  • Appreciating the characteristics of the Gen Y generation
  • Developing strategies for effective management of the Gen Ys for peak performance
  • Applying the Gen Y toolkit in business performance for results


Speaker:
Maler Vilee
Maler Vilee has over 14 years of invaluable working experience in coaching, mentoring and leadership development. Equipped with a wide range of leadership capabilities, Maler took on various management-related portfolios in International Enterprise Singapore, from business development in Europe to her appointment in Kuala Lumpur as Centre Director.
2-Day Workshop: Tough Time Selling -
How to Out Think, Out Sell and Out Service Your Competition
24(Tue) & 25(Wed), Apr 2012
9.15am - 5.45pm, SPH News Centre
(Address: 1000 Toa Payoh North)
Today, customers and clients are more concerned with quality, speed of service and delivery than ever before. What are the qualities that separate the best performers from the rest?

In this workshop, you will learn key distinctions and strategies of champion producers who have won big business during tough times and how you can build momentum and keep results flowing to you and your company.

What you will learn:

  • The 8 motivators and drivers of top Sales and Customer Service Leaders
  • How to model the mindset, identity, behaviour and results of top achievers.
  • The 7 fundamentals of Peak Performance Sales and Customer Service Champions
  • How to handle the fear, uncertainty and pressure of sales and service situations.
  • Proven ideas that develop key relationships, close large sales and gain referrals.
  • How to achieve and not burn out or quit during high stress, anxiety or tough times


Speaker:
Rob Salisbury
Rob is a former USA Inc. 1000 sales team achiever / leader, a Tom Hopkins Certified Sales Trainer and two term award winning President of the Sydney Australia National Speakers Association. He has been hired or re-engaged over 2000 times by 500 groups across the USA, Canada, Australia, Asia, UAE and Europe to inspire people to get results.

Ticketing Information
Optimise Your Performance During Tough Times
STJobs Seminar
Be a Sales & Marketing Champion!
(Thur, 19 Apr 2012, 9.15am - 5.45pm)
Early Bird by 13 Apr
$688
14 Apr onwards
$838
STJobs Workshop
How to Gain, Train and Retain a Dynamic Team
(Mon, 16 Apr 2012, 9.15am - 5.45pm)
Early Bird by 10 Apr
$418
11 Apr onwards
$568
STJobs Workshop
Getting Gen Y into Gear for Work Performance
(Fri, 20 Apr 2012, 9.15am - 5.45pm)
Early Bird by 16 Apr
$418
17 Apr onwards
$568
STJobs 2-Day Workshop
Tough Time Selling -
How to Out Think, Out Sell and Out Service Your Competition
(Tue & Wed, 24 & 25 Apr 2012, 9.15am - 5.45pm)
Early Bird by 18 Apr
$888
19 Apr onwards
$1038

Bulk Purchase Discounts

2 to 3 tickets
5% off total price
4 to 7 tickets
10% off total price
8 tickets and above
15% off total price

*All prices are inclusive of GST
*All tickets are priced at STJobs member rates.