THE POWER OF EFFECTIVE BRANDING, SELLING & THINKING STRATEGIES

Who should attend?
Senior Management and Professionals in Brand Management, Public Relations & Advertising, Sales and Marketing, Business Development; Entrepreneurs and individuals looking to market and brand their identity

STJobs Seminar

Sharpen Your Presentation Skills

Mon, 30 Jul 2012
9.30am - 6.00pm, SPH News Centre
Address: 1000 Toa Payoh North
Negotiating to Win™ - Best Strategies to Get What You Want

Many professionals from the buying/selling side are failing to get what they deserve simply because of a poor understanding of how to negotiate salaries, contracts and deals effectively. Applying just ONE of the skills you will learn here could pay for your investment in attending.



What you will learn:

  • Four key characteristics of world-class negotiators
  • Getting the deal set-up right so you win
  • How to overcome the fear of negotiating
  • Eight secrets in asking for and giving concessions
  • Six practical and powerful negotiation strategies


Speaker:
David Lim
David Lim has successfully negotiated deals ranging from six-figure advertising corporate contracts, to settling wages for high-altitude porters on Mount Everest. Best known for leading the successful 1st Singapore Mt Everest Expedition in 1998.
Speak up Successfully

Do you shy away from opportunities to voice your opinion or express your ideas in the workplace? Are you worried about people judging you and the way you speak? This workshop will give you the tools to speak clearly and confidently in your most important presentations. Whether you're speaking to one person or 1,000, you'll learn simple ways to make your pronunciation clearer, make your speech flow more smoothly, and make your listeners understand and act on what you say.



What you will learn:

  • Feeling more confident in your ability to make an impact in your work
  • Improving the clarity of your speech
  • Be better understood by everyone, everywhere, every time
  • Distinguishing between commonly confused words and pronunciations
  • Speaking with greater fluency so your message flows more smoothly
  • Identifying why some people don't understand and adapt your messages so they do


Speaker:
Heather Hansen
Heather is a speech and communication expert specialising in International English pronunciation. She helps top professionals speak more clearly and confidently so their messages make an impact with every audience. She has also developed an online learning portal for international speech: English Pronunciation Lab.
Presentations That Sell

If you haven't sold your prospects on the "yes", then they have sold you on the "no". But how do you avoid the most common presentation pitfalls? How can you attract your prospect's attention, stimulate their interest and create desire? What must you do to create presentations that sell? Mastering these presentation fundamentals will help sales professionals and business owners increase sales by delivering presentations that sell.



What you will learn:

  • What should be included in your presentation sequence plan
  • How to clarify and respond to objections confidently
  • Using demonstrations to make your presentations more powerful
  • How to use "similar situation stories" or "proof devices" in your presentations
  • What are the most powerful questions to ask during presentations


Speaker:
Tom Abbott
Tom is a Canadian sales coach, trainer, keynote speaker and for more than ten years, he has been working with companies worldwide to help them increase sales. He’s also the author of the highly-acclaimed book 'The SOHO Solution: 21 Selling Strategies For Growing Your Small Business'.
Influential Networking

Success in today’s globally competitive, busy world makes it imperative that we are able to nurture a network of influential go-to people, who champion our cause. No matter what profession you are in, being a confident and effective networker sets you apart from the rest. As an influential networker, you exude confidence and style. You have the charisma to engage and build positive relationships with a diverse group of people.

All human beings already have the internal resources required to network effectively, however may not be aware of it. In this fascinating and actionable seminar, Karen Leong, influence master trainer, shares simple strategies that lead to powerful results. You will learn how to network naturally and stylishly; and get a greater return on your precious time investment.



What you will learn:

  • Creating favourable first impressions every time
  • Building instant rapport and deeper connections rapidly
  • Charming people at corporate functions, conferences and other networking events
  • Attracting the people you want to meet – in fact, have them want to meet you
  • Connecting with connectors and influencers
  • Nurturing a quality network of rewarding relationships


Speaker:
Karen Leong
Karen is an influential communications expert who helps corporate executives to achieve breakthroughs in their careers. Highly regarded for her transformational and results-oriented programs, Karen has worked with over 3,000 corporate executives, senior management and medical professionals. Her Influence 247 strategies provide solutions to win people over, a much-needed skill for career success and fulfilment today.

STJobs Workshops

Workshop:
Critical Thinking – Sun Tzu´s Art of War Style

Tue, 24 Jul 2012
9.30am - 6.00pm, SPH News Centre
Address: 1000 Toa Payoh North

Sun Tzu´s Art of War stratagem provides an excellent metaphor and parable to direct your thinking into a critical mode. In this power-packed interactive workshop you will learn how you can use these stratagem to not only hone your critical thinking skill but to use them for practical purpose in coming up with solutions for everyday problems that you face and using them as a platform to become an effective decision maker. Flexible strategies, quick thinking on the corporate battlefield, the use of intelligence and understanding your competitor’s intention are the crucial ingredients of a recipe for business success.

What you will learn:

  • Understanding what goes into the critical thinking armoury
  • Overview of Sun Tzu’s Art of Stratagem
  • Offensive critical thinking strategies to solve problems and find solutions
  • Defensive critical thinking strategies to make effective decisions
  • Using quick critical thinking in the corporate battlefield
  • Maximising limitations and resources with flexible strategies from the Art of War
  • Creating an action plan to drive you and your organisation to success


Speaker:
Daniel Theyagu
Daniel Theyagu has been a corporate trainer and a seminar leader since 1989. He has trained people from more than 30 countries and various walks of lives. Daniel uses a unique technique of delivering his training programs by using metaphors, parables and humour to bring complex concepts and issues to a practical and applicable level.
Workshop: The Essentials of Social Media at Workplace: Branding, Marketing & Customer Service via Social Media
Wed, 25 Jul 2012
9.30am - 6.00pm, SPH News Centre
Address: 1000 Toa Payoh North

Branding, Marketing and Customer Service has sequential vital business functions of any company. In the age of hybrid media where social media is influencing the way how we communicate, more focus and budget are now being allocated to explore its vitality and sustainability. On Social Media, the way to go about branding on social media is to be SOCIAL. On new media, the way to go about Marketing is to be in Conversation. On hybrid media, the way to go about managing Customer Service is to be Authentic.

What you will learn:

  • Streamline, Select, Share, Simplify, Sell & Support: 6 S-s crucial for social branding
  • How to get the Thumbs Up from clients and stakeholders every time
  • How to tread the fine line of being personable and being personal
  • Why listening to detractors and admitting your shortcomings may help you become more likeable


Speaker:
Andrew Chow
Andrew is a Social Media Strategist, Certified Life Coach, Serial Entrepreneur and Speaker/Author. He has more than 230 interviews and features to his name and has founded four social networking portals for business or social groups with over 10, 000 profiles.
Workshop: How to breakthrough Sales Performance: Mental Toughness for Breakthrough Sales Performance
Fri, 3 Aug 2012
9.30am - 6.00pm, SPH News Centre
Address: 1000 Toa Payoh North

You have gone through sales training and you know how to sell. But why do you perform well in sales sometimes and not all the time? Sports Psychologists and performance experts have long realised a fact – other than skills, human beings need another key ingredient to deliver excellent performance – Mental Toughness.


An empowered and tough Mind can give you the winning edge over your competitors to excel in your sales. Professional athletes and stage performers use Mental Toughness techniques to help them perform at their peak and achieve their desired results. Now you can learn these techniques and deliver peak performance in your sales too! In this workshop, you will learn and experience a series of Mental Toughness techniques from various powerful psychological methodologies including NLP.



What you will learn:

  • Why is it that you have all the selling skills but are not able to perform well consistently?
  • The relationship between your mental condition and your sales performance
  • Mental Toughness techniques to put you in a peak performance state instantly
  • Uncovering and modelling mental strategies to help you ace in your sales
  • Keeping yourself in up in down times


Speaker:
Jensen Siaw
Jensen is a Professional Speaker & Executive Performance Coach who works with sales professionals, leaders and executives to breakthrough their performance and achieve greater results. His clientele includes government ministries and multinational corporations .

Ticketing Information
The Power of Effective Branding & Thinking Strategies
STJobs Seminar
Sharpen Your Presentation Skills
(Mon, 30 Jul 2012, 9.30am - 6.00pm)
Early Bird by 24 Jul
$688
25 Jul onwards
$838
STJobs Workshop
Critical Thinking – Sun Tzu´s Art of War Style
(Tue, 24 Jul 2012, 9.30am - 6.00pm)
Early Bird by 18 Jul
$458
19 Jul onwards
$588
STJobs Workshop
The Essentials of Social Media at Workplace: Branding, Marketing & Customer Service via Social Media
(Wed, 25 Jul 2012, 9.30am - 6.00pm)
Early Bird by 19 Jul
$458
20 Jul onwards
$588
STJobs Workshop
How to breakthrough Sales Performance: Mental Toughness for Breakthrough Sales Performance
(Fri, 3 Aug 2012, 9.30am - 6.00pm)
Early Bird by 28 Jul
$458
29 Jul onwards
$588

Bulk Purchase Discounts

2 to 3 tickets
5% off total price
4 to 7 tickets
10% off total price
8 tickets and above
15% off total price

*All prices are inclusive of GST
*All tickets are priced at STJobs member rates.