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[Expired] Senior Director, Digital Performance Marketing

MICHAEL PAGE INTERNATIONAL (SINGAPORE)
Posted On :23 Nov 2017

 

Job Summary

  • Salary:   Undisclosed
  • Work Type: Permanent / Full Time
  • Min. Education Level: Degree
  • Field of Study: Marketing
  • Skills: OTT, VOD, Video-on-demand, Over-the-top, Hooq, digital marketing, e-commerce, ecommerce, Fox, Netflix, Iflix, Director,

Job Descriptions

Our client is a global entertainment company providing streaming and video-on-demand online. They benefit from unique technology platform and a wide range of content including blockbusters, local movies and original content. Due to their rapid expansion, they are looking for a Senior Director, Digital Performance Marketing to look after 9 markets.

Client Details

Our client is a global entertainment company providing streaming and video-on-demand online. They benefit from unique technology platform and a wide range of content including blockbusters, local movies and original content. Due to their rapid expansion, they are looking for a Senior Director, Digital Performance Marketing to look after 9 markets.

Description

Reporting into the Chief Digital Officer and managing a team of 12 staffs across 9 countries, you will be responsible for driving a best-in-class digital performance marketing function and creating digital capabilities including data analytics, and managing multi-channel lifecycle communications for customer acquisition and retention across mobile and online channels. The main responsibilities for you will include:

  • Delivery of KPIs across programmatic, adnetworks, CRM and Inbound channels as well as steering dashboards, systems and budgeting methodologies to align with group requirements
  • Drive channel strategy for digital acquisitions (including display, search, mobile, social across app and web eco-systems...), reengagement strategy (across retargeting, EDM, push notifications and referral programs...) and inbound strategy across SEO and ASO programs
  • Find, evaluate, negotiate and onboard vendor relationships to ensure alignment with best practices and targets
  • Day-to-day operational leadership and management of the digital marketing team in alignment with best practices.

Profile

To be a successful applicant for this role you have:

  • Top academic qualifications, MBA or equivalent
  • 12 years or more of marketing experience, most of which in digital marketing
  • Experience of having worked in a Consumer-focused organization with ideally a subscription-based business model
  • Experience managing large teams and multi-million dollar performance marketing budgets
  • Strong technical understanding of tracking, data and systems requirements to power online marketing channels
  • Strong relationships across adtech and martech eco-system in order to keep pace with new developments, technologies and trends
  • Passion for entertainment and movie industries

Job Offer

Our client, a leading player in entertainment, has a strong culture of grooming talented leaders with a passion in the TMT sector. In this role with a regional influence, you will be able to express your aspiration to build a top-tier regional brand.

To apply online please click the Apply button below. For a confidential discussion about this role please contact Nicolas Mochot (Lic No: R1762864) on +65 6416 9853.