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[Expired] SEO/ SEM Specialist (Online Portal)

SPH Digital
Posted On :10 Sep 2013


Job Summary

  • Salary:   Undisclosed
  • Work Type: Permanent / Full Time
  • Min. Education Level: Degree
  • Field of Study: Marketing, Information and Communication Technology
  • Years of Experience: 2
  • Skills: Internet Marketing, Social Networks (tagging, virtual communities, social bookmarks,etc.), Writing and editing, Search Engine Marketing, Search Engine Optimisation, MS Office

Job Descriptions


  • Become a "product expert" in our industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap, working with the Product Marketing team to develop relevant ads and landing page content
  • Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo, MSN, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns., Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns
  • Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc
  • Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins., Identify and report on key performance indicators, and opportunities for improvement on a regular basis.,
  • Drive continued innovation and best practice implementation, regularly sharing your knowledge with the marketing team and top executives
  • Integrate strategies and recommendations into other active marketing channels such as Email Marketing and Social Media
  • Stay current with new advances in search engine marketing, competitive landscape, and keyword research.


  • 2-3 years in Internet Marketing, minimum degree holder
  • Singaporean and Singapore PR need apply
  • Young working environment, only Singaporean or Singaporean PR need to apply
  • Knowledge of Internet and Mobile Technology and Trends
  • Copy writing and editorial skills
  • Strong analytical skills with ability to drive meaningful actions from large data sets
  • Proficiency in MS Office - especially Excel and PowerPoint
  • An organized individual with great attention to detail and focus on quality of results
  • A self-motivated individual; a good team player

About This Company

ST701 is Singapore's leading e-marketplace for Jobs, Cars, Property and Products & Services (Classifieds), by SPH. The four verticals under the ST701 umbrella – STCars, STClassifieds, STJobs and STProperty - were launched in 2012 with aplomb, gaining much traction against other counterparts, to emerge as one of the fastest growing local online classifieds portals. Users and advertisers can find and browse a huge variety of credible listings and deals, get tips and reviews on relevant topics, and post ads for free. As a dynamic business entity that's always on top of catering to our users' needs, the verticals have also expanded to reach out to the masses via popular digital platforms such as mobile apps and the social media.

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