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Advertisement Campaign Specialist

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Location: Singapore - Central

Company Profile

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms, ranging from print, digital, radio and out-of-home media. SPH owns award-winning newspapers, magazines and best-selling books in both print and digital editions, as well as online classified businesses in the region. In addition, SPH has two English radio stations and one Chinese radio station, an out-of-home digital advertising unit, a regional events and conferences arm, and runs a chain of modern retail convenience stores.  SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall. SPH's latest retail development is The Seletar Mall located in Sengkang. SPH is in the healthcare sector, operating private nursing homes under Orange Valley. For more information, please visit www.sph.com.sg

Responsibilities

You will be part of the Digital Advertisement Operations team and will be responsible for managing and executing digital campaigns for advertisers on SPH platforms. The role needs to manage multiple campaigns in parallel. Ideally, you should have :

  • A good knowledge of data analysis, tracking and tagging, including the use of Google Analytics, AT-Internet, DoubleClick, Google Tag Manager and Sisense 
  • Able to collect, analyse and use data to measure & optimise performance, and evaluate of existing campaigns  

Responsibilities 

  • Work with sales and clients to manage day-to-day operational aspects of digital advertisement campaigns 
  • Trafficking of advertisements through DoubleClick for Publishers (DFP) and other vendors that SPH work with 
  • Preparation and sending of EDM mailers 
  • Monitor project and campaign results to ensure campaign objectives are met 
  • Analyse and prepare post-project/campaign reports 
  • Able to present and explain reports and data to sales and clients 

Requirements 

  • Polytechnic diploma or university degree holder
  • Minimum 3 years of experience in managing digital advertisement campaigns at a digital publisher, agency or trading desk 
  • Experience with optimising campaigns using audience/contextual data 
  • Strong data analysis and reporting skills using Microsoft Excel and Sisense
  • Background in HTML and related web technologies is a plus 

Personal attributes 

  • Meticulous, with an eye for details 
  • Excellent organisational skills 
  • Conscientious and committed to delivering results and meeting timelines 
  • Team player, with ability to multi-task 
  • Good written and verbal communication skills 

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