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Audience Strategy Specialist (The Straits Times)

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Location: Singapore - Central

Company Profile

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms, ranging from print, digital, radio and out-of-home media. SPH owns award-winning newspapers, magazines and best-selling books in both print and digital editions, as well as online classified businesses in the region. In addition, SPH has two English radio stations and one Chinese radio station, an out-of-home digital advertising unit, a regional events and conferences arm, and runs a chain of modern retail convenience stores. SPH REIT comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall. SPH's latest retail development is The Seletar Mall located in Sengkang. SPH is in the healthcare sector, operating private nursing homes under Orange Valley. For more information, please visit www.sph.com.sg

Responsibilities

Job Description

 

As an Audience Strategy Specialist, you will help set strategy and manage execution of audience development plans across all platforms of The Straits Times. You will create off-site strategies on how to tell digital stories on new and old platforms. You should be adept in social video and influencer strategies, creating conversations off-platform, storytelling off-site, and using analytics and other tools to provide insights. You will also be responsible for identifying emerging growth tactics and new platforms that the team should be thinking about to grow the community using an analytical approach to all levers and platforms. To be successful in this role, you must be a native user of data analytics tools who can make informed strategic and audience decisions

 

Job Responsibilities

  • Serving as a strategist and go between on all areas of audience growth and engagement
  • Build an overall social strategy across a number of online and traditional platforms: Instagram, Twitter, Facebook, Communities across multiple media etc
  • Create best practices for programming and editorial content for the different platforms and social share text (e.g. followers are active at 10 am and 4 pm, not at 6pm -- tweet / post during more during active times)
  • Build an editorial strategy for engagement and brand recognition; train producers and editors in crafting social headlines and tactics necessary to help run accounts.
  • Test and optimize: run A/B tests to determine what’s working and not working, build templates for social media depending on the platform
  • Work with the community teams on a strategy for reader engagement and outreach and influencers; create conversations around communities of influencers using digital content

Job Requirements:

  • 5-7 years of relevant experience in digital agency or corporate environment
  • Relevant degree course or technical certifications are essential

 

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