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Google Analytics Specialist

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Location: Singapore - Central

Company Profile

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.  SPH's core business is publishing of newspapers, magazines and books in both print and digital editions.  It also owns other digital products, online classifieds, radio stations and outdoor media.  On the property front, SPH owns 70% in a real estate investment trust called SPH REIT which comprises Paragon, a premier upscale retail mall and medical suite/office property in Orchard Road and The Clementi Mall, a mid-market suburban mall.   SPH also owns and operates The Seletar Mall.  It built an upmarket residential condominium, Sky@eleven, at Thomson Road, and is developing a new commercial cum residential site at Woodleigh Road. It also has a stake in Chinatown Point.

 

It is in the aged care sector and owns Orange Valley, Singapore’s largest private nursing home operator. 

 

SPH runs a regional events and conferences arm, and a chain of Buzz retail outlets.  It also invested in the education business.

For more information, please visit www.sph.com.sg

Responsibilities

Circulation Division within Singapore Press Holdings, drives the subscription revenue behind our news products. We are constantly looking for avenues to learn or adapt digital enablers to help us reach out to potential subscribers. 


We are searching for a new team member who enjoys data driven conversations, and delights in uncovering actionable insights, that drive purposeful digital designs and campaigns. Like all team members, this person must be extremely detail oriented, with a curious nature and the drive to constantly challenge how data and technology can be integrated into a meaningful customer journey. 


The digital analytics attribution and optimization specialist is responsible for connecting dots between advanced analytics and digital media to optimize the media budget and achieve lower CPAs. 


Responsibilities  

  • Deliver thought leadership and strategic vision for multichannel data integration strategies that power cross-channel attribution and integrated data visualization 
  • Conduct campaign analyses and generate meaningful, actionable insights using a variety of measurement methods and tools 
  • Drive customer-centric strategy integration, and alignment of cross-channel measurement strategies with media and digital strategy team members 
  • Maintain best practices and processes related to site testing and personalization, and coach junior team members 

Requirements

  • 4  or more years of experience in digital marketing/media analytics with Google Analytics or GA360  
  • Familiar with setting and analyzing goals and conversion funnels within Google Analytics  
  • Able to study our business model and recommend suitable attribution models to assist in our ad budget allocation 
  • Demonstrated thought leadership and ability to integrate with other disciplines  
  • Strong understanding in syncing data from common media ad buy platforms such as Facebook, Google, Doubleclick, with Google Analytics to achieve a 360 understanding of the ad budget expenditure  
  • Knowledge in using Google Tag Manager as part of a multi-platform cross domain tracking  
  • Desire to work in a fast-paced, collaborative environment 
  • Excellent communication skills for articulating needs and opportunities with nontechnical audiences 
  • Bachelor’s degree  with  emphasis in analytics or statistics a plus

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