The key to maintaining a productive corporate culture is to focus on building up the emotional capital of staff.

With the worst of the global financial crisis over, employers can finally form a positive outlook and help their workers arm themselves with the right attitude for a happy, healthy workplace.

Employers today are called upon to build an emotional enterprise, not just a rational one, by creating a happy and conducive working environment. The main challenge for employers is to engage the emotions and intellect of their staff to deliver superior service and business performance.

Consciously managing and developing the most valuable asset a person possesses is a surefire way to give employees the boost of confidence they need to increase productivity and to make them feel good about themselves and their work.

Establishing, building and maintaining well-planned and managed relationships are fundamental to the success of any business. When you give an employee a sense of importance, it goes a long way.

Likewise, encouraging professional development for everyone opens up the field of competition and gives employees the chance to step up to the plate and perform well.

Work-life balance

A lack of flexibility is a common reason cited by many employees when leaving a company. As a result, companies willing to tailor their work arrangements to match the changing needs of employees are likely to have a happier, more satisfied workforce and, consequently, higher staff retention.

While it remains true that salary and standard benefits remain “must-haves” by one in two job seekers, benefits can feed into the number one priority for many staff — a work-life balance.

Play to strengths

Strive to appeal to your employees’ strengths by providing tasks that present creative challenges, clear goals and a sense of control. If they possess a sense of ownership when undertaking a particular project, they feel a greater sense of pride in their work and the finished product.

Build relationships

Similarly, recognising people’s need to belong to a group is an important part of creating a healthy work environment. Organise team activities where your staff can get to know one another, be it at work lunches or after-work events. These help your employees to get to know one another on a deeper level and thus improve the dynamics both in and out of the office.

Build trust

A vital part of creating a happy workplace is establishing a climate of trust. It is important to communicate regularly to all members of the team to ensure they do not feel left out. Without trust, there is no cohesive unit to produce exceptional results.

Ultimately, as an employer you must always be optimistic and passionate about what you do. Lead and inspire your employees by example, create and communicate compelling visions and blueprints for action and carry them out to the best of your abilities.