WHENEVER Steve Jobs walked onto the stage to unveil a brand new Apple product, thousands would sit and watch in person and online to see what exciting new innovation would be released.

While the products would sometimes be amazing, the presentations were always something to marvel at.

There is no doubt that Jobs was a talented presenter. Years of experience and a healthy dose of charisma may have made it easier for him.

But there’s good news for the rest of us “mere mortals” — there are strategies available that can help us to deliver more dynamic presentations.

Here are five questions you should ask yourself before you make your next presentation:


Have I got something unique to say?

This might be the product or service that you are launching.

It could also be the style of the presentation, the setting, the theme or another element.

Most people find a lengthy monologue boring. It gets worse if what is being said is predictable.

It takes effort to write a script that is different from what everyone else might say. But it’s more than worth it.


What is the theme of my presentation?

Your presentation should have an overall unifying theme. It could be as simple as a colour or a shape, or perhaps a quotation.

This should be expressed via what is being presented, the appearance of the venue, your clothing and more.

When you have established a theme, it makes it easy for your audience to follow you. It also helps to build momentum as you get to your big announcement.


Am I using the right amount of energy?

Having energy as you speak is important. While you want to avoid whispering your message, it is also not advisable to bellow at the audience either. 

It is more important that you come across as a real person.

One of the best things that can be done in this respect is to believe the words you are expressing. This belief can even make up for a lack of intrinsic charisma.


Have I checked my presentation for quality?

Be sure the elements in your presentation are of a high quality. These would include even the most minute of things, like the lighting, sound, any technology being used and so on.

Work out all the “bugs” beforehand so that things will go smoothly. Even small glitches can reduce the perceived quality of your presentation.


Have I organised the information for impact?

By checking your presentation for flow, you can assess if your presentation will be easily understood.

Does one idea comfortably lead to the next, or is it just a series of disembodied segments?

Sometimes, changing the order in which the information is presented can dramatically improve its impact on your audience.

Of course, there is a lot more to giving presentations.

These are just some of the stepping stones to getting there. 

With thought, time and practice, you too can create and deliver more dynamic presentations.

Article by Joe Augustin, broadcaster and speech, presentation and emcee coach at Art of Voice. The company coaches executives, managers and leaders in effective