For many people, e-mail is the bane of their professional life. Despite the fact that it is one of the oldest Internet technologies (it has been around since the 1970s), many people still struggle with managing it effectively.

It’s not unusual to see e-mail in-boxes with hundreds — and sometimes even thousands — of messages, which cause the owner stress, frustration and hours of lost productivity each week.

Some people simply give up and declare “e-mail bankruptcy”, deleting everything and starting again, assuming that if something was important, the sender will follow up anyway.

However, this is only a short-term solution, and before long, the empty in-box fills up again.

The most important first step to managing your e-mail is to change your mindset.

Rather than seeing it as a necessary evil that is inevitably going to harm your productivity each day, treat e-mail as a powerful communication tool that can improve your productivity.

Of course, that is easier said than done.

However, I firmly believe that the problem is not with e-mail itself; it is with the kind of e-mail we receive, the way we perceive e-mail, and the way we manage e-mail:

•   We receive some e-mail that is unnecessary, unwanted, inappropriate, unproductive and unimportant — and that gets in the way of the worthwhile messages.

•   We often perceive e-mail as being more urgent than it is, and that means we don’t get our important work done.

•   We don’t have techniques to manage it, so we feel stressed and overwhelmed by it.

If those problems sound familiar to you, start by adopting these three key principles.


They will help you change your attitude towards these problems:

1. Don’t let your in-box set your priorities

Your in-box represents other people’s priorities, not yours.

So never use it to decide how you will plan your day.

Be clear about your priorities first, and don’t vary them unless absolutely necessary.


2. Use e-mail for important, not urgent, issues

E-mail is a deferred communication tool, which means you shouldn’t expect others to read your messages immediately, and they shouldn’t expect it of you.

Use it for important issues, but use other communication tools for urgent issues.


3. Treat e-mail as just one of many communication channels

There is no law that says you have to do everything by e-mail, and there is no law that says a conversation that starts by e-mail has to continue that way.

 Be flexible and willing to switch to other communication channels as needed.

Adopting these principles means changing your attitude towards e-mail, and I hope that this immediately helps you see e-mail in a more positive light.