A THOROUGH jobseeker will not only search for jobs online, but also integrate magazines and newspapers into his campaign.

It is important to remember that not all companies advertise job openings online and some may not even have websites. For many local companies that rely on the local community for employees and customers, the newspaper is still a significant recruiting vehicle.

Many newspapers have a daily employment section, with the Saturday and Sunday editions carrying a large number or recruitment ads.

You should use an approach that is similar to that used for Internet job sites to mine the recruitment ads. Begin by searching for jobs that are directly related to your specific professional skill set, first focusing on the jobs on your professional level, then looking at positions both above and below your current professional level.

Following this, you should look for other job titles that are associated with your department or those that involve related functions. Lastly, you should look for recruitment ads from any employers in your field of work.

You should do this because companies do not always advertise for the positions that you are seeking, and some employers don’t advertise at all. They may use headhunters or employment agencies to hire for those positions. Finding jobs that are similar in function to yours lets you know that there is hiring activity in your area of expertise and that it may be wise to submit your résumé and cover letter.

Cruising the recruitment ads is only one piece of the necessary newspaper research that you should be carrying out on a regular basis during your job search. You should also be reading the business pages as these may lead you to employers that you may have never considered before.

The editorial copy is full of opportunities:

* The business news stories will inform you about company success stories, new products and services introduced, newly signed contracts, and any new companies that are moving into town.

* Always review the promotions column. It will provide you with information about companies as well as providing the name of a person you can contact. Most importantly, when someone leaves one company or gets promoted, there is a job opening left to be filled.

* Market development pieces and industry overviews can clue you in to subtle changes in your professional marketplace and thereby inform you of opportunities, providing you with the chance to customise your calls, letters, and resume or specified targets.

* Business stories always quote local professionals. The person who was quoted may be someone in you field whom you can contact. Mentioning to that person that you read his or her quote (“I saw you were quoted in The Business Times last week...”) is flattering and will get you a few minutes of the person’s time to make a pitch, get an interview or get some job leads.

It is always a good idea to review back editions of newspapers. These can be a rich source of job vacancies unfilled from previous advertising efforts. Most companies do not continue to advertise the same job opening for more than six months.

To use this information successfully, check recruitment ads dating back 12 to 18 months. While you should not state that you are responding to a job posting from 18 months ago, it is likely that the company could be looking for a person to fill such a position. You should go ahead and contact the company, just do not mention their advertisement in your phone call or cover letter.

In addition to newspapers, you should also check out the trade press: trade magazines, professional associations’ periodicals and general business press. All of these publications can be mined for job leads in the same way as the newspapers.

It is wise to clip and keep all the articles that give you ideas. File them such that you can easily retrieve them and they will be easily available for future use.