WHEN starting out with a new home-based business or perhaps re-evaluating your current marketing efforts, you simply must not lose sight of the most important rule for your business.

It is the Golden Rule for future success for any business and will put you on a rock-solid foundation — ensuring that you give your customers exactly what they want and to over-deliver whenever possible is the key to success.

Ensuring an amazing customer experience will put you ahead of your competition. In fact, your customers won’t even bother looking anywhere else once you start building that loyal business relationship.

You must never lose sight of the fact that the customer should always be the sole focus of your business. One way to build that solid business relationship is through e-mail. Using e-mail to build rapport, and more importantly using an auto responder to make regular contact, is proven to be the single most effective way to build a profitable company.

Statistics show that a prospect hardly ever buys on his first visit to a website, whatever is being sold. It usually takes up to seven more requests to get people to buy. You must take the opportunity to build your list whenever a prospect visits your website. You should not focus initially on sales, fancy web designs, building links to your site, or adding thousands of products.

The primary Number One goal of any website is building and continually adding to its customer list — it is as simple as that. Every single aspect and every single design element needs to be geared towards building a customer list, a red-hot database for future profits. Everything else is secondary and the website design of your site will be to encourage visitors to give you their e-mail address.

There is one thing potential buyers are interested in when visiting any website. The Number One thing that is going through their minds is “What’s in it for me?”

Nothing else really matters and if you can focus on their needs, and not telling them how great you are, you are almost there.

This means that you only have a few seconds (usually up to about 10 seconds maximum) to grab their attention and show them exactly “what’s in it for them”. You need to stop them dead in their tracks and offer them a massive benefit that they can access instantly for visiting your website. That’s your primary job as a savvy website owner.

To customers, the most attractive words are:

* FREE report reveals seven ways to cut your costs by 300 per cent when buying insurance...”

* FREE weight loss plan shows you how to lose two stone...in two short months...while eating your favourite food...”

* Yours FREE. Over $300 worth of bonuses when you invest in this incredible marketing course in the next seven days...”

Give them something for free! While 90 per cent of your competitors are discounting their products and shouting “Sale!”, you should be collecting e-mail addresses and building on the golden rule of customer focus.

When establishing a home-based business, you need to get into profit as quickly as possible. You do not have the deep pockets of a corporation and every penny counts. Grab a reader’s attention, offer them something of value for free — then follow up as many times as necessary to get an order.