MOST people on LinkedIn are not looking for a job, but it is exactly this reason that makes its members more valuable to potential employers, the company thinks.

The social networking site has opened its Asia office here this week, and it is bullish on selling more of its recruitment and subscription services to businesses in the region.

Arvind Rajan, LinkedIn vice-president and managing director of Asia-Pacific and Japan, said that the business-oriented networking site is proving more valuable to recruiters than traditional job sites.

He told BizIT that job sites tend to be populated by outdated resumes that are put up only by active job seekers, but abandoned once their hunt is over.

Social networking, on the other hand, encourages users to visit regularly and interact with one another, keeping their profiles fresh.

Furthermore, it offers businesses a way of sending targeted ads to users - a service it charges a premium for.

LinkedIn also sells an upgraded, paid membership to users who need features such as the ability to contact users outside their network circles.

The revenue from these services has brought LinkedIn here, in the hopes of cornering the untapped Asian markets.

LinkedIn has offices in Sydney and India, both opened at the start of January 2010. It is also planning to open its Japan office this year.

These three offices' country managers will report to Mr Rajan, who is in the process of moving to Singapore to oversee the APJ region. He was previously vice-president, international.

Founded in 2003, LinkedIn has been on an aggressive business expansion, with its initial public offering (IPO) of US$352.8 million launched on May 19.

The site has a pool of about 100 million users globally.

Mr Rajan said that it took the site about a year and a half to reach its first million members, and now some one million members join every week, or one new member per second.

And with Asia's burgeoning net population, LinkedIn is expecting to trigger its next wave of growth from its new Singapore office.

According to comScore statistics, LinkedIn saw a 132 per cent increase in Asia-Pacific traffic between March 2010 and March 2011.

'We're still at an early stage of growth in Asia,' Mr Rajan said.

The region also has a heavier reliance on mobile surfing than the US, he added. Because of that, he is expecting a lot of the company's innovation around mobile services to be driven by the region's demands.

With the popularity of social networking, and LinkedIn's own success with its IPO, Mr Rajan acknowledged that online companies are shaking up the market.

But even with the excitement around online advertising, the industry is not about to face the type of bubble that saw so many dotcoms evaporate during the bust in 2000, he said.

'Things are different today,' he said, pointing out that the early dotcoms were not making money and were floating on inflated valuations.

LinkedIn and other successful dotcoms today are running on 'solid revenue lines', he said.

The company's IPO only marks 'the first step' in its global expansion strategy, said Mr Rajan.