Who doesn’t want free web traffic from search engines? Web traffic is the amount of data sent and received by visitors to a web site and it usually means money for a website. SEO stands for Search Engine Optimisation and is a process of improving both the volume and quality of traffic to a website from search engines. SEO specialists are responsible for directing traffic to the website and hence increasing the ROI.

Here’s how you can become an SEO specialist:

1) Be internet savvy, get well acquainted with the basics of  HTML, CCS, JavaScript and WordPress.
Most companies would require you to have at least one year of experience in SEO. If you do not have this experience yet, you can look for internet training school that offers lessons for free or at a low cost.

2) Have experience in keyword search and usage, and know the difference between pay per click marketing and click through rate. Understand how keywords and long tail key words work. You can read up on them on the internet and get familiarised with the different jargons and terminology.

3) Do an internship learning SEO. Write in to different companies and offer to intern for a company that does SEO for their website. Internships are the best way to get industry experience and learn the basics of SEO. This will help you get more well-versed with SEO.

4) Prepare a resume tailored to the job position of an SEO specialist and apply for the job at STJobs here.  For more tips on how to write a good resume, check out our resume builder.

SEO is a growing industry with an increase in the number of companies looking to create online marketing strategies. Be well-informed and constantly keep yourself updated with the newest SEO software. Take a look at our career resources  with a comprehensive repository of useful job-related articles and tips to stay ahead of competition!