Interviews are already nerve-wrecking , yet marketing interviews are getting harder and harder these days.  An interview is not only your first chance of making a good impression on your potential employer but also often your last chance at setting yourself apart from the rest of the candidates. 

Here are 5 tips on how you can market yourself to ace that interview.

Do your homework before the interview
There is no excuse for you not to know anything about the company you are interviewing at. Gather as much information you can about the company before the interview. Search for information on the internet, look for details on industry publications, local news and press releases by the company.

Give a good first impression
Dress appropriately and arrive early. By giving yourself extra time, you will have likely not end up late for the interview in case you get stuck in slow traffic. Remember to offer a firm handshake and maintain eye contact to the receptionist as well as she will probably feedback to the interviewer if you were not polite.

Put together a portfolio
Bring along your portfolio of your past works along with your resume. Tailor your portfolio to the job you are applying for. For example, if you are applying to be a copy writer, showcase your past works that are related to copy writing. If you have done other creative stuff in the past, there is also no harm in including them in your portfolio to show your interviewer that you are diverse in what you can do.

Ask the interviewer questions
Get a feel of the company’s current marketing campaign. Ask the interviewer how the marketing campaign is doing and what marketing tools they usually employ. If you have worked with those marketing tools before, let your employer know that you are comfortable working with the tools mentioned.

Follow up after the interview
This step is essential to keeping your name on top of the pile. Obtain your interviewer’s business card during the interview and send a thank you note within two days after the interview. Follow up with a friendly phone call after a week or two to check on the status of your application.

Going for an interview can be stressful but now that you know how to ace your marketing interview, your ideal job isn’t hard to find on STJobs.sg.