As a telemarketer, you should possess the skills to properly communicate with potential clients and persuade them to purchase a product or service.
Amidst the challenges that this job entails, with the right skills and steps taken, you can become a successful telemarketer.
1. Learn about the product or service
Telemarketers should have a thorough understanding of their objective. For example, if the job scope involves soliciting donations, you should be clear on how the money is used and explain the benefits of making a donation. Furthermore, ensure that you can grasp the unique selling points of a product or service so that you can perform your role well.
2. Be courteous
Adopt a friendly and courteous tone as you communicate with your customer regardless of their responses. Your politeness can increase the likelihood of a positive response. One way of developing rapport is by asking the customer non-business questions about the weather or an upcoming holiday.
3. Rehearse your pitch
Most companies provide their telemarketers with a specific script to use when conversing with customers. However, this may come across as scripted or insincere so form your own pitch. With this rehearsed pitch, you can play with words so that they can convey the information in a way that flows naturally.
4. Try and try again
Persevere as a telemarketer. You may face regular hang-ups, irritated consumers or even countless voice mails. These are some of many obstacles you may encounter daily. However, with practice and an optimistic outlook, your next call can be made a better and more effective one.
5. Take up sales training
As a telemarketer or sales person, you need to understand the importance of building a relationship with a customer. Through these sales trainings, you can pick up tricks to becoming persuasive and goal-oriented, hence helping you to overcome obstacles. Attend local seminars on sales and telemarketing; these will give you new ideas and an opportunity to practice your skills with new people with a fresh perspective.
With all these skills at hand and a positive mindset, you can be ready for a successful career as a telemarketer.