Copywriting comes in many forms and many companies require copywriting for their website, print ads, white papers, case studies and e-mails. If using words to express your thoughts has always come naturally to you, this job might be a good fit for you. Read on to discover how you can start a career in copywriting.
1) Determine what type of copywriting is suitable for you. There are various kinds of copywriting ranging from advertising to research to annual reports. Specialise in one where you feel you are strong in.
2) Do up a strong resume and complement it by putting together a portfolio of your sample writings. Arrange your portfolio such that the most relevant piece is on to the front.
4) As a copywriter, you need to sit down and ask your client questions to better understand how your copy should look like. Find out who is the target audience and their campaign objectives, and then tailor your copies to the specific audience. Different age groups, cultures or social classes would require a different approach and style of writing.
5) Find out all you can about the product or service you will be writing about. Put yourself in the shoes of the targeted audience and think of how the products or services can reach out to them. Look for benefits that may appeal to the customers and to entice the target audience to use the products or services.
6) Find out more about the previous advertisement and how what went well and what went wrong. Ask the client for the type of copywriting needed. Do they require formal or informal copies? How long should the copies be?
7) Different writers have different styles. Some would choose to start with the headline first while others would craft out the content. Find a style that suits you. In your copies, never lie to your audience. Keep it real and back it up with certifiable proof if you can. You may use research collected to backup your data.
8) Always vet through your work. Beside checking for grammar and spelling mistakes, look through your advertisement from the point of view of a customer. Is it appealing enough for the audience to read on? Does the advertisement attract the target audience enough to buy their product? If you are able, get a friend (preferably from the specified target audience) to read your advertisement and get his opinion.
Copywriting requires more than just inspiration and it requires lots of practice. If you have the passion for writing, perhaps copywriting may be for you.
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