YOU have written an impressive LinkedIn profile. Now you have to get potential employers to view it. After all, what good is a powerful LinkedIn page when no one’s visiting?

Below are some tips on how you can get relevant traffic to your LinkedIn page. The more effort you put into getting those views, the greater are your chances of getting hired:

Insert keywords

If you have ever tried searching for your name on Google, you know your LinkedIn profile comes right at the top of the search results. This is because search engines are configured to prioritise websites with established reputations, which LinkedIn definitely is. And you can use this fact to your advantage.

Take time to sit down and think of keywords an HR practitioner, recruiter or a hiring manager would look for. These keywords can be job titles, specific competencies or certifications.

If you have no idea about what keywords to use, interview friends in the business. A simple way of getting clues is to look at job descriptions or advertisements of positions you are attracted to.

Find a way to insert these relevant keywords in your profile, preferably in sections you have set as open to the public. You can, for example, add these words to your profile summary. Some do insert keywords in their name (for example, Six Sigma Black Belt Rudi Cron), but doing so is a matter of preference.

And don’t forget: put your full name on your profile. Going by just “Patricia F.” is not going to do you any favours.

Put it on your business card

If you are active in your professional circle, you know that handing out business cards can result in leads when you least expect it. The person you were shaking hands with this morning could be a manager with a vacancy to fill.

So strive to make a good impression, and then hand out a card that has more than just your mobile number and e-mail address on it. You can even make it a habit to point to the URL every time you hand out your card, especially if in the company of people you want scoping your online CV.

Be active in groups

It may not look like it, but the capacity to generate traffic to your profile page is already built into the site. A good start is through LinkedIn groups.

Join groups where people with the same interests as you hang out and where issues relevant to your profession get discussed.

Make thoughtful and appropriate comments, especially comments that will illustrate your strengths and competencies.

Seek mentorship or mentor others. A comment that hits the bulls-eye will get people interested enough to take a peek at the person behind the idea. Given that HR practitioners and managers regularly browse these groups to watch out for up-and-comers, your active participation may be able to get you a job interview.

Include a link 

Add your profile URL to your e-mail signature. This way, every time you send a message you are advertising yourself. When you use your e-mail to send business-related correspondence, the potential reach of that URL is high.

But it’s not just for online transactions. You can add your LinkedIn profile URL to your printed correspondence. A job application cover letter, for example, can still use your LinkedIn profile URL, as information on a CV is different from information that can be typically found on your LinkedIn page.

Recommendations and endorsements, for example, can be highlighted in your job application cover letter. You can add something like: “I have 64 people, 45 per cent of which are head of B2B companies, in my network recommending my net marketing skills — click on this link to know more.”

Testimonials from people in the real world can be more impressive than a list of seminar-workshops you attended.

Connect with more people

The power behind social media sites is its ability to connect people. So link up with as many people as you can, especially those working the same field you do.

And yes, you can be bold enough to contact HR managers and headhunters, especially those who have posted want ads. Send them a direct message; invite them to look at your profile.

The online version of “cold calling” may also be worth a try. Not all will respond to a complete stranger, but there are some who will. Or you can take the sneaky route and just view HR experts’ profiles — you may get their notice once they check their “who viewed me” setting. You might impress them with your resourcefulness too.

Article by Kay Vardeleon, associate writer with Sandbox Advisors, a firm which helps people with careers, job search and training in Singapore. For more information, visit www.sandboxadvisors.com