ASK someone how he gets creative and he probably has no idea. His responses might be situational, varying between, "I get ideas while working out at the gym or driving in the car".

A change of wording, however, can create a better approach. By looking less at creativity and more at innovative actions, we shift the focus from natural abilities to those of observable behaviour patterns.

If you just happen to have a creative personality, then you are one of the lucky ones but the rest of us can still get the same results. We just need to adapt and work a bit harder on our behaviour.

The first clue to innovative behaviour is to ramp up your experimenting attitude. If things work and continue to work, then you will have no inspiration to bring about any dramatic changes and no innovative approaches will take place.

So the first step is to accelerate your willingness to try new things or find new ways of doing old things. Ask someone to get creative and he will find it difficult. Ask him to brainstorm with others and he will perceive it to be easier.

So if you want to be more creative, frequently experiment and see how things can be done differently and don't be afraid to take risks. This behaviour will create new insights, inspirations and results for you.

Next, you must persist - no matter what obstacles cross your innovative path. It may seem like a paradox to constantly experiment while persisting with an idea, yet this is the basis of all innovative behaviour.

Be enthusiastic

Be eager and excited about reaching your goals and the breakthrough solutions will follow naturally. Enthusiastic behaviour can result from reframing all perceptions into positive beliefs.

If you tell yourself you can't be innovative you will find you won't be. Instead, try positive reframing and you will shift gears to an innovative mindset where results are guaranteed.

It is not easy to be enthusiastic about everything but if you look clearly at what you want to achieve, take initiative and actually relish the challenge, the enthusiasm will come naturally.

Don't get overwhelmed about the solution; enjoy setting up a framework of putting all your innovative behaviour patterns into place. Then the process of finding solutions becomes as enjoyable as realising the results when they come to fruition.

Keep doing it

Behavioural changes take place once you become aware of what is holding you back. Look at the results you need to create and brainstorm to find initiatives you could take to get these results.

Then experiment with them all. This may not lead you directly on the path to success but, at the very least, you are promoting the attitude of trying new ways of doing things and developing your experimental traits.

The more this practice of experimenting becomes natural and intuitive, the more readily you are improving your overall innovative behaviour.

Once you get your teams on a healthy course of innovation, make sure you take appropriate steps to keep up the momentum.

Remember to remain optimistic - not all proposed ideas and initiatives will get the results you require. However, if you can objectively assess what went wrong and successfully analyse the pitfalls, you will only further your innovative skills.

This will inspire your team to believe that innovation results from a set of behaviours that everyone can develop to a high level. And innovative people deliver strong results for the company.