WITH more consumers letting their fingers do the shopping, transport firms Singapore Airlines (SIA) and SMRT Corp have launched e-commerce sites for their customers.

SIA yesterday announced a retail site for its KrisFlyer and PPS Club members, enabling them to rack up air miles when they use the KrisFlyer Spree website ( to shop at over 2,000 retailers such as Bloomingdale's and Marks & Spencer.

The number of miles earned will depend on the merchant. Shopping at Harrods via KrisFlyer Spree, for instance, offers 37 KrisFlyer miles for every US$10 spent; doing so at domain name registrar will bag as many as 185 KrisFlyer miles for every US$10.

An introductory offer is enticing members with double the number of miles for buying selected brands; PPS Club members, those who travel frequently in SIA's premium cabins, will also be rewarded with exclusive perks at selected retailers. Virgin Australia has a similar offering, known as the Velocity Global eStore.

SIA senior vice-president for marketing planning Lee Wen Fen said: "We are constantly seeking to enhance our loyalty programme to ensure that it provides even more benefits to our members. Through KrisFlyer Spree, KrisFlyer and PPS Club members can get more value for their dollar and be rewarded when shopping online at their convenience."

Meanwhile, SMRT has launched I'm On Board, or iMOB, at, which offers a variety of lifestyle and consumer products, along with special deals and promotions.

The Business Times understands that the transport operator will receive commissions for items sold on the website.

Dawn Low, the managing director of SMRT Investments, said: "iMOB leverages SMRT's strength in transport, retail and advertising to drive business growth. By integrating e-commerce into our portfolio of retail and advertising assets, we are creating more value for business partners and clients, as well as more lifestyle conveniences and services to our consumers."

iMOB's mobile app will be available on Apple's iTunes app store and Google Play Store in Q4 2014.

Shares in SIA closed three cents down at $10.41 yesterday. SMRT ended the day's trading at $1.55, up a cent.