IN 1990, Tim Berners-Lee developed a system designed to simplify navigation on the Internet, which became known as the World Wide Web. Shortly thereafter, the first websites made their historic debut.

If you can remember this beginning, you would probably agree that websites have come a long way since their inception, and so has the technology being used to access them.

Developing a website is an important marketing asset for your business, but you should know that customers have certain expectations that your site should meet. One such expectation is having a responsive website.


Easy to access

Responsive web design is an approach to creating your website so that all of your information and data is easy to access and appears professional from whatever mobile device a person might be using.

Designing a website that is mobile-compatible might display a much narrower view on someone’s phone with larger buttons to be able to get back and forth, but would retain the proportions on any full-screen computer.

Responsive designs also go beyond the aesthetics of a website and address its functionality. You want to make sure that your website addresses the following common problems during its design phase:


•   A minimum amount or no scrolling at all, if possible;

•   Your website should load rapidly and should be easy to use;

•   Visitors using normal computers and mobile devices can properly browse your website; and

•   Your website should be optimised for all screen resolutions.


Reaching customers

A study released by the Pew Research Center suggests that over half of all young adults look for information exclusively from their web browser. Not implementing these approaches to your site design would cost a significant amount of business revenue and traffic that could send customers away to the competition.

If you already have a website, it is relatively simple to fix this problem and make your website responsive. You have one of these options:


•   Pay to have someone make the changes which could cost you anything from $50 and up;

•   Change the entire theme of your website; 

•   Change your CSS stylesheet to include media queries for mobile devices. Performing the change yourself is not as bad as it may seem, but you might want to leave it up to a professional if you haven’t done much work on the site yourself; and

•   The last quick-fix option is to look for a plug-in for your Word Press or Joomla site that your webmaster can install that will make your site responsive as well.


If you are looking to revamp your website — either by building from scratch or using a template — make sure that including responsive technology is at the top of your list. If more traffic is coming your way via mobile devices, you want to ensure that your site is ready to receive and serve prospects.


Article by Pamela Wigglesworth, an international corporate trainer, speaker and managing director of Experiential Hands-on Learning. She is also the author of Small Business Acceleration: Get Noticed using Facebook, LinkedIn, Email Marketing, Public Relations and Video Marketing.