Forty-six per cent of Singaporeans update their curriculum vitae (CV) frequently but only 29 per cent also update their professional social media profiles, according to a poll conducted by recruiting experts Hays.

 Hays asked 736 Singaporeans whether they update their CVs, professional social media profile or both most frequently. About 46 per cent said they update their CV most frequently, while a not insignificant 25 per cent only update their professional social media profile. Some 29 per cent update both.

The poll was conducted across the Asia-Pacific. The number of Singaporean job seekers who update both their CV and professional social media profile (29 per cent) is equal to those in Malaysia and slightly ahead of Hong Kong (25 per cent) and Japan (27 per cent), but behind China (38 per cent).

However, when it comes to keeping their CV up to date, Singaporeans (46 per cent) are behind Malaysians (51 per cent) and Hong Kongers (48 per cent), but ahead of Japanese (42 per cent) and Chinese (37 per cent).

 “Job seekers need a dual approach to today’s jobs search,” says Christine Wright, managing director of Hays in Asia.“They need to recognise the power and relevance of social media and put their best self out there by updating their online profile as well as their CV regularly.

“But job seekers can also go too far the other way and neglect to also update their CV. LinkedIn is useful, but you need to maintain a traditional CV since it is also often your first introduction to a potential employer, who will then turn to social media to find out more.

“Think of your career brand as a puzzle. You need all the pieces to form an accurate picture for an employer of your skills, experience and suitability to a role.”

If you are one of the 46 per cent who is not regularly updating your online profile, Hays has this advice:

   

Audit yourself

Take a subjective view of your current online profile by using a search engine to search your name. If you don’t like what you see, change it.

 

Compare profiles

Chances are you are a member of a number of social media networks. Compare your profiles on each to ensure consistency. This includes not just consistency in employment history and job responsibilities, but profile image, tagline, your “about me” introduction and your tone of voice. 

 

 Strengthen your “brand”

Use a professional-looking head and shoulders profile picture. It humanises you, which is important since people are unlikely to connect with an anonymous LinkedIn profile. But it also helps connections recognise you if you come across each other in real life.

 

Protect your privacy

Know the privacy settings for each social channel and only allow your audience to see what you want them to see.

 

Write a compelling bio

Make sure potential employers can learn from your bio what sets you apart from others.

 

Get involved

Now you are ready to get involved in online conversations. Comment on a blog post, respond to a discussion in a LinkedIn group and share content to demonstrate your expertise. Just make sure you think before you post.

 

Article by Chris Mead, Regional Director of Hays in Singapore and Malaysia. Hays are leading recruiting experts in qualified, professional and skilled people. For more information, visit www.hays.sg