FOR senior executives, finding the time to exercise regularly given the heavy demands on their time can be quite a battle.

A poll done on 2,500 C-suite executives, bankers and lawyers in Singapore found that more than 90 per cent believe it is important to stay fit and healthy.

However, seven in 10 cited a lack of time as the reason for not exercising enough, according to the survey conducted by international fitness chain Fitness First in 2013.

This is where Fitness First is stepping in - by launching Gravity, a luxury fitness centre catering to senior-level executives.

The 17,000 sq ft gym, slated to open in the second half of this year, will be at the CapitaGreen tower in Raffles Place.

It will be an invitation-only fitness centre convenient for members to access, given its location in the Central Business District.

Fitness First invested $9.5 million in Gravity, the chain's first such exclusive luxury fitness centre. It has 16 outlets in Singapore.

According to market research firm Euromonitor International, Singaporeans spent $638 million on vitamins and dietary supplements in 2013, a 5 per cent increase from 2012.

Highlighting the increased focus on health and wellness in Singapore, Mr Simon Flint, chief executive of Fitness First Asia, said: "Conceived with the needs of business executives and individuals of discerning taste in mind, Gravity is a new category of health club that aims to enable these busy executives to embrace the luxury of health and wellness."

The centre will boast nutritionists, osteopaths and fitness trainers to tailor-make exercise regimes for members.