SINGAPORE'S only university aimed at working adults is to boost its number of students to a record 12,000 this year.
SIM University (UniSIM) has experienced a surge in interest due to an increase in government subsidies for workers going back to school to pursue a degree.
About 400 more people than last year applied for its January intake alone. To meet the higher demand, UniSIM plans to raise its total enrolment from 10,000 to 12,000 over the next six months.
This means a student enrolled in a three-year course costing $30,000 could end up paying just about $14,000.
'Singaporean workers see the need to upgrade themselves to better their job prospects,' said Professor Cheong. 'The Government's bigger subsidy adds to that push.'
Applicants are also attracted by the specialised courses UniSIM offers, he said.
Before launching a new programme, university officials study academic and market trends to make sure it will be relevant to the job market and appeal to students.
'For example, we discovered that although local universities offer social work courses, none offers counselling degrees despite the growing demand for them, so we moved into this area a few years ago,' said Prof Cheong
UniSIM also looked at the various skills required by preschool teachers and found that there were no courses for those who taught in Mandarin.
Prof Cheong said the university conducted employment surveys which found that its graduates enjoyed better job prospects and salaries after finishing their degrees.
Nearly six in 10 earned more after graduating, according to the latest poll last year. It showed that their salaries increased by about 21 per cent a year on average - rising from about $40,000 to $50,000.
Many also found that their career choices opened up after they got their degree.
A third managed to switch jobs within two years of graduating, and 60 per cent moved to an entirely different industry.
UniSIM students told The Straits Times that they chose the university because it offers an effective and more affordable alternative to equivalent studies at private schools or institutions overseas.
Polytechnic diploma-holder Lee Xin Yu, who works as a sales coordinator, said she signed up for an aviation business degree at UniSIM because of the heavily discounted tuition fees.
She was also attracted to the course because it is run in partnership with Embry-Riddle Aeronautical University, a leading American aviation and aerospace college that supplies more graduates to major airlines than any equivalent programme worldwide.
Ms Lee, 21, said: 'Embry-Riddle is about the best there is out there. And to think that with the government subsidy, I will have to pay only $48,000 in fees over five years. If I were to head to the United States, it would easily cost five times more. It's a good deal.'
Business development manager T. Vijayakumaran, who is taking up a mass communications degree, said the government subsidy is a big help.
The 33-year-old polytechnic diploma-holder said he picked UniSIM because its courses are tailored to the needs of students who have to balance work and study.
UniSIM, Singapore's first privately funded university, is spending $300 million on new premises to meet higher enrolment numbers.
Its parent company, Singapore Institute of Management, unveiled a development masterplan under which 56,000 sqm will be added to its Clementi campus by 2014.