Employers stalk applicants on Facebook before looking at their resumes. Toddlers get Twitter accounts before they stop digging their noses in public. The best pick-up line at Zouk is Are you Pinterested in me?
Like it or not, social media is revolutionising human interaction. What does this spell for businesses? Check out our top 5 do’s and don’ts for brand and company pages on social media!
1. Alter Ego
Never forget the organisation or company you are representing. Negative criticism and feedback on social media platforms are more incendiary than usual. Don’t let your defence mechanism take over and proceed to refute and rebut every allegation. Instead, take constructive criticism into account while turning a blind eye (or deleting that errant comment / post on Facebook) to mindless insinuations.
2. The Friend Justifies the Means
‘Shares’ are the new word-of-mouths. Maintain relationships with fans and followers by acknowledging each tweet or comment with a convenient ‘Like’, ‘Retweet’ or short reply. This goes a long way especially for a fledgling brand. When your friends follow someone or share content, it becomes a free endorsement of that particular brand. So treat your followers well—that’s the best way to make them multiply!
The more interesting the content, the greater its viral effect. Pictures, videos and infographics garner more ‘Like’s and ‘Share’s than verbose grandmother tales.
4. People’s Action
Many brand and company pages are horribly professional. Don’t be afraid to let your hair down and show a fun side. Post spontaneous pictures of your colleagues having fun at work, or even a snapshot of Friday night drinks with the department. This allows your fans to appreciate the people behind the brand and, in turn, the brand itself. But stop short at misrepresenting your company unless you want your HR or legal department to haunt you.
5. Daily Scoop
Just like your faithful dentist who calls every six months, make sure your company page is updated at regular, predictable intervals. Updating your status seven times a day and scheduling the eighth a month later looks half-hearted and lackadaisical. Most pages are updated twice daily at 12pm and 6pm—times when traffic on social media peaks.
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