Singapore - Singapore Press Holdings (SPH) has won a total of six awards at the internationally-recognised Asian Digital Media Awards 2012 and The 2012 Eppy Awards.

The Asian Digital Media Awards, organised by the World Association of Newspapers and News Publishers (WAN-IFRA), was held in conjunction with the fourth Digital Media Asia Conference last night. 

The awards recognise publishers who had adopted digital media as part of their total product offer to meet the major changes in how people consume news and information. The competition is open to all publishers in Asia Pacific and the Middle East.

The Straits Times Online won a Gold in the Best in Online Media - Newspaper Website for the second time.

The online version of SPH's flagship English newspaper The Straits Times impressed the international panel of judges with its use of print, online, social media and mobile platforms to reach out to a growing audience. Hong Kong's South China Morning Post won a joint Gold in the same category.

Mr Felix Soh, Digital Media Editor of SPH's English and Malay Newspapers Division, said: "The award is an affirmation of our integration model by an outside, independent panel of judges. The integration of content in the Straits Times Online website is the quality we cited in our entry submission."

"We showed how the ST Online website integrates Stomp's citizen journalism and RazorTV's multimedia with the news and other visual content on the site. Kudos to the team for the imagination, creativity and hard work that they invested in the product," he added. 

SPH also won two awards in the Cross Media Advertising category. The awards acknowledge SPH's ability to offer added value to its advertisers, readers and users through the use of publishing or advertising on a range of media platforms.

The Straits Times' reader engagement programme, named Straits Times Appreciate Readers (STAR), won bronze in the category, while SPH's online jobs portal STJobs took the Silver.

Mr Warren Fernandez, Editor of The Straits Times, said: "We are happy to have won recognition for our efforts to integrate our newsroom and deliver content across platforms. This is an on-going process, and this award will spur us on."

SPH's online property portal STProperty also did well and won a Gold in the Best in Mobile Media Award category. This award honours the best and most innovative services offered by news publishers on a mobile platform., SPH's bilingual-friendly news and entertainment portal, won a joint silver award in the Best in Social Media Award category for its Social Media Fiesta 2012 project.. which aimed to engage social media users on a localised context.

WAN-IFRA is based in Paris, France, and Darmstadt, Germany, with subsidiaries in Singapore, India, Spain, France and Sweden. It is the global organisation of the world's newspapers and news publishers and represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries.

Another recent win for SPH was at the prestigious 2012 EPPY Awards. AsiaOne was awarded the top spot in the Best Online Media Advertising/Media Campaign category, and the only Singapore and Asian news portal to score a win at the Awards.

AsiaOne won the award for its Adventure Race 4 project, an island-wide treasure hunt which saw participants deciphering clues to reach various pit stops and taking part in different challenges. AsiaOne's innovative use of various media platforms to promote the event garnered the win.

It used an integrated strategy which harnessed the use of print media, online websites, micro-sites, out-of-home advertising, radio, mobile apps and social networks to drum up publicity and exposure for the event.

SPH also had a total of six finalists in the awards, which is also the highest number for any media group in the world.

The 2012 EPPY Awards, which honours the best media-affiliated websites across various categories, is organised by Editor & Publisher magazine, a prestigious monthly journal which covers all aspects of the newspaper industry.