Steps to Nailing Your Personal Pitch
It’s a classic scenario. You’re in an elevator with a Very Important Person, and you know that whatever you say in the next 60 seconds or so may very well change your life. What do you say then? In this article, I will be sharing with you a few steps to nailing your own personal pitch – such that you can leave that elevator with a wide smile, and a new connection.
#1 KEEP IT BELOW 60 SECONDS
When drafting out your personal pitch, try to keep it short, sweet and to the point. A ride on an elevator isn’t going to last three minutes – so remember that your audience does not have the luxury of time to listen to you. In fact, some personal pitches are as short as 30 seconds! Work on how long you would like it to be, but also keep in mind that you shouldn’t be rushing it through.
#2 START OFF WITH SOMETHING INTERESTING
Engage your audience! By starting off with something interesting instead of the typical “Hi, I’m (your name)”, you will be more easily remembered and you will stand out from the rest. Moreover, it is important to capture his or her attention! With an interesting opening, he or she will be more obliged to listen to the rest of your piece. Score!
For example, start off with “Can I tell you more about...” and make sure it’s relevant to your target audience. Make sure that it flows like a story, and not like you’re merely reading off your resume. This way, your target audience will be more inclined to listen to you - and is more likely to remember!
#3 BE SELECTIVE
As time is extremely precious, be selective with what you would like to say. There is no need to regurgitate the entirety of your resume in 60 seconds – just pick out the more important details that are relevant to whatever you wish to accomplish.
Take for example you’re interested in the role of a marketing manager. In your personal pitch, mention things that you’ve done related to marketing, like conducting market research on competitors, and be sure to talk about the leadership side of it too – like how you’ve spearheaded a project that was assigned to you. All of these amount to the impression that your target audience is going to have of you! Pick and choose wisely, and you are good to go.
#4 ELABORATE ON YOUR GOALS
Although you have limited time, do not forgo mentioning one or two of your goals. These goals can either be personal or work-related – but the main reason is to let him or her know that you are driven, motivated, and that you have a direction in life. If he or she is the key to you achieving it, then all the more you should share about it such that it compels them to give you a chance.
For instance, you can casually slide, “I would love to work more with the marketing department and try out event planning in the future!” If he or she was listening to your pitch the entire time, there’s a chance he or she would try to work something out with you.
Practice makes perfect. After drafting out your personal pitch, rehearse it in front of the mirror, and a few trusted friends and relatives who are able to give you constructive feedback. Improve further on your personal pitch and practice even more! This way, when the opportunity comes along, you wouldn’t feel as anxious and you know that you are prepared to rock the stage.