Advertising Product Manager / Senior Product Manager

Singapore Press Holdings Limited

Job Description

Advertising Product Manager / Senior Product Manager

 

The Job

You will be part of the Digital Ad Product team and will be responsible for growing digital advertising and marketing solutions, with an initial focus around performance-based and audience extension solutions. The role needs to manage multiple projects in parallel. The scope includes:

 

● Lead Ad Product Development

○ Develop and execute plans for new ad solutions around performance-based solution, and audience extension through external media. Work with internal tech, product, & ops teams, alongside external partners and vendors.

● Manage Ad Product Portfolio

○ Monitor and improve existing ad solutions thru data analysis and experiments.

○ Manage operational issues together with ops manager, provide requirements for technical development and resolution,

○ Participate actively in evangelizing the advantages of your portfolio internally to sales teams and externally to clients

● Participate in strategic decision and monitoring

○ Develop digital ad strategy together with management and digital ad product team to contribute towards divisional goals.

○ Report on key metrics and analysis that contribute towards the key organizational goals.

● Continue to build subject matter expertise by actively participating in industry activities, including events, conferences, courses and trade organizations


Job Requirements

 

● Strong individual contributor

● Team worker with collaborative and transparent approach

● Strong understanding of marketers and CMO needs

● Strong Analytics capabilities

● Demonstrate strong capability to understand and utilize digital and web technology

● Good understanding of user / consumer behavior (to shape ad product design)

● Good story teller that can communicate product stories

● At least 3 years of experience working in marketing industry

● Good understanding of programmatic, SEM or Social Media Marketing

● Degree / Diploma

 

  • Permanent / Full Time
  • Manager
Singapore Press Holdings Limited
  • Media / Events / Advertising / Public Relations
    E-Commerce / Digital Media
  • 1000 Toa Payoh North News Centre
  • http://www.sph.com.sg
Work Location
  • SPH News Centre, 1000 Toa Payoh North
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