Singapore Press Holdings Limited
Posted on: 26 Nov 2018
Advertising Product Manager / Senior Product Manager
You will be part of the Digital Ad Product team and will be responsible for growing digital advertising and marketing solutions, with an initial focus around performance-based and audience extension solutions. The role needs to manage multiple projects in parallel. The scope includes:
● Lead Ad Product Development
○ Develop and execute plans for new ad solutions around performance-based solution, and audience extension through external media. Work with internal tech, product, & ops teams, alongside external partners and vendors.
● Manage Ad Product Portfolio
○ Monitor and improve existing ad solutions thru data analysis and experiments.
○ Manage operational issues together with ops manager, provide requirements for technical development and resolution,
○ Participate actively in evangelizing the advantages of your portfolio internally to sales teams and externally to clients
● Participate in strategic decision and monitoring
○ Develop digital ad strategy together with management and digital ad product team to contribute towards divisional goals.
○ Report on key metrics and analysis that contribute towards the key organizational goals.
● Continue to build subject matter expertise by actively participating in industry activities, including events, conferences, courses and trade organizations
● Strong individual contributor
● Team worker with collaborative and transparent approach
● Strong understanding of marketers and CMO needs
● Strong Analytics capabilities
● Demonstrate strong capability to understand and utilize digital and web technology
● Good understanding of user / consumer behavior (to shape ad product design)
● Good story teller that can communicate product stories
● At least 3 years of experience working in marketing industry
● Good understanding of programmatic, SEM or Social Media Marketing
● Degree / Diploma