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Assistant Brand Manager/Brand Manager

Singapore Press Holdings Limited  

Job Description

 

Business Function

Group Marketing is responsible for developing and executing marketing initiatives for SPH’s Media Brands. 

We are looking for an Assistant Brand Manager/Brand Manager who will be responsible for developing brand strategies, implementing plans to constantly engage our audience, acquire new audiences, and promote brand growth. He/She has to collaborate closely with cross-divisional teams as well as like-minded partners.

Expectations:

  • Taking brand ownership, devising the brand strategy and translating it into brand plan.
  • Maintaining and growing the brand’s affiliations and partnerships
  • Planning and execution of campaigns across multiple marketing channels, ensuring creatives and messaging are aligned to brand guidelines  
  • Drive new audience acquisition, engagement and raise brand visibility 
  • Supporting new product development and product launches 
  • Develop initiatives on fit-for-use toolkits (including copy, prints, digital i-banners, social content etc.)
  • Measuring and reporting performance of all marketing campaigns, and accessing ROI and KPIs
  • Tracking spending on all campaigns, and ensuring that brand marketing efforts are optimised
  • Keeping up to date with market developments and analysing consumer insights

Job Requirements

  • University degree in Marketing, Business Administration or related field 
  • At least 5 years of experience in brand management and/or marketing 
  • Time and project management skills, including the ability to work on multiple projects at the same time
  • Thrive in matrix environments and are adept at influencing and coordinating with different stakeholders.
  • An excellent communicator and creative thinker
  • Analytical, meticulous and attention to detail
  • Permanent / Full Time
Singapore Press Holdings Limited  
Work Location
  • 1000 Toa Payoh North
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