The Corporate Marketing and Communications division is responsible for developing and executing marketing initiatives for SPH Media and its brands.

We are looking for a Digital Marketer who will take ownership of applying the online strategy for brand awareness and be the go-to digital specialist for all digital marketing aspects (paid, owned, earned). The aim is to reinforce the digital space for SPH Media brands.

The key responsibilities include:

• Develop end-to-end media strategies (content marketing & paid media) & execute paid digital advertising strategies (Social, SEM, Native, and Programmatic) to meet our business goals.
• Provide strategic and tactical counsel to key stakeholders in the context of digital media (paid and organic), best practices, etc.
• Work closely with Marketing & Communications teams to build relationships with the respective Business Units’ stakeholders to be incorporated into their production & campaign process.
• Use new and innovative advertising technologies and techniques to do campaign planning and improve campaign performance.
• Keep up with trends in the digital marketing space, competitors' activities, and best practices.
• Build partnerships with vendors and bridge the knowledge gap between product owners and platforms for assigned titles.
• Generate and visualize reports with actionable insights.
• Own the day-to-day execution of all elements of paid media, employing strong platform knowledge & key stakeholder relationships to deliver testing and media plans, optimization, and analysis for titles assigned.

• Bachelor’s degree in communications, marketing, business, or a related field
• Minimum 5 years of experience in digital marketing (with a focus on social media and performance marketing).
• Hands-on experience in using web analytics tools like Google Analytics.
• Hands-on experience in executing & optimizing Paid Social, Search, and Display campaigns.
• Strong knowledge of Native advertising (Outbrain & Taboola), Google Ads, and social media.
• Experience in working in a cross-functional capacity within a dynamic, rapidly changing environment as an individual contributor.
• Experience with integrated platforms (ie: SEMRush, SimilarWeb, Sprout Social) is a plus.
• In-depth understanding of digital media principles, creative best practices, ad formats, media planning and buying, and ability to communicate complex concepts clearly and simply.
• Innovative thinker with experience creating and managing strategies and digital platform

Interested applicants, please email your CV to amandatung@sph.com.sg

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