Business function

Group Marketing Division is responsible for developing and executing effective marketing initiatives for SPH Media. We are looking for an Email Marketing Manager who will contribute to the deliverability of email marketing campaigns, plan & develop email marketing strategies, and be the main custodian for Group Marketing’s email marketing platform. 

We look forward to have you join our team and be part of our transformation journey. 

Roles and responsibilities:

• Develop email marketing strategy for SPH Media (incl. all house brands), monitor email marketing trends and share the best practices proactively.
• Identify target / potential audience for each brand, grow email database and maintain effective targeting of segment audience for lead generation purpose. 
• Identify, develop and review user experience and user journey regularly.
• Provide monthly report for all brands and provide actionable insights for content planning, blasting frequency and business planning etc.
• Manage end-to-end campaign execution process from liaising with various business stakeholders to the delivery of campaigns.
• Plan and manage email marketing campaign calendar and propose flow and manage scheduling of marketing automation campaigns.
• Work collaboratively and as a liaison between internal stakeholders and external partners.

• Degree in Business Management, Marketing, or the equivalent
• 3-5 years of experience in managing email marketing platforms such as Emarsys, Marketing Cloud, Mailchimp (or equivalent)
• Working knowledge of EDM template design principles, best practices, and content management platforms
• Working knowledge of new tools in digital experience and customer experience, along with established tools such as Google Analytics, Tag Manager, and Webmaster tools etc
• Basic knowledge of programming languages, such as CSS or HTML
• Meticulous, methodical and commercial-minded
• Excellent interpersonal skills and ability to communicate effectively with both technical and non-technical stakeholders
• Experience in working in a cross-functional capacity within a dynamic, rapidly changing environment
• Demonstrated capacity to communicate complex large-scale concepts clearly and simply
• Strong understanding of digital marketing principles

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