Assistant Manager/Manager/ Senior Manager (Branding & Marketing), ST Events

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Assistant Manager/Manager/ Senior Manager (Branding & Marketing), ST Events

SPH Media Trust

Posted on: 17 Mar 2022

Job Description

Strategise and conceptualise the branding and marketing campaigns for The Straits Times
Spearhead the digital marketing effort for The Straits Times' events and content offerings
Develop and execute the integrated marketing plans
Work and coordinate with internal stakeholders within The Straits Times and divisions within SPH to strategise, plan and execute the marketing and branding campaigns
Oversee the artwork needed for all campaigns and ensure compliance to brand identity guidelines and regulations
Develop initiatives on fit-for-use toolkits and copy for all platforms - including print, digital i-banners, social content etc
Develop and implement plans to engage with mainstream and social media audiences using the various platforms, so as to build awareness, reach and revenues
Proactively engage internal stakeholders to develop high quality, creatively-written material for internal and/or public distribution
Coordinate partnerships with external stakeholders, and execute the deliverables
Gather and analyse audience and customer insights to contribute to the growth of the brands
Engage in ad-hoc responsibilities and/or projects as needed to assist in the continuous growth of the team and division
Be responsible for event, partnership and other marketing communications activities
Manage creative and digital agencies & work with internal SPH divisions for ST's signature events and campaigns - this may include programmatic ads, GDN, YouTube advertising, influencer marketing. Work with search specialist - SEO & SEM for campaigns
Be savvy in technological developments that would better assist in the digital marketing strategies
Be aware of current and emerging digital design trends and innovation
Must have knowledge of the importance of web usability, accessibility & standards

Sound understanding of fundamental UX & UI principles

Work with team members to manage events

Job Requirements

Degree preferably in Marketing, Mass Communications or Business Management
At least 6 years of related experience in brand promotions and events management

Ability to set, communicate and maintain timelines and priorities on every project

Strong communication skills with an eye for details

Responsible for all project budgets from start to finish

Good conceptualisation, analytical, organisational and interpersonal skills

Good team player and able to multi-task and is hands-on

#DNI

Job Type:Permanent / Full Time

SPH Media Trust

SPH Media’s mission is to be the trusted source of news on Singapore and Asia, to represent the communities that make up Singapore, and to connect them to the world. It has several business segments in the media industry, including the publishing of newspapers, magazines, and books in both print and digital editions. It also owns and operates other businesses including radio stations and outdoor media. For more information on SPH Media Trust, please visit www.sph.com.sg.

Media / Events / Advertising / Public Relations
Printing / Publishing / Journalism
1000 Toa Payoh North News Centre
http://www.sph.com.sg

Work Location

1000 Toa Payoh North