Assistant Manager/Manager, ST Events (Branding & Partnerships)

SPH Media Trust  

Job Description

  • Work together with internal stakeholders to develop and execute strategic and tactical brand initiatives for The Straits Times so as to raise awareness of the brand among key target audiences and markets
  • Develop and execute the branding and promotional campaigns for the various events, products and verticals
  • Oversee the artwork needed for all campaigns and ensure compliance to brand identity guidelines and regulations
  • Develop initiatives on fit-for-use toolkits and copy for all platforms - including print, digital i-banners, social content etc
  • Develop and implement plans to engage with mainstream and social media audiences using the various platforms, so as to build awareness, reach and revenues
  • Proactively engage internal stakeholders to develop high quality, creatively-written material for internal and/or public distribution 
  • Coordinate partnerships with external stakeholders, and execute the deliverables
  • Gather and analyze audience and customer insights to contribute to the growth of the brands 

Job Requirements

  • Degree, preferably in Marketing, Mass Communications or Business Management  
  • At least 3 years of related experience in brand promotions and events management
  • Ability to set, communicate and maintain timelines and priorities on every project
  • Strong communication skills with an eye for details
  • Responsible for all project budgets from start to finish.
  • Good conceptualisation, analytical, organisational and interpersonal skills
  • Good team player and able to multi-task and is hands-on
  • Permanent / Full Time
SPH Media Trust  
Work Location
  • Braddell
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