Group Marketing is responsible for developing and executing marketing initiatives for SPH’s Media Brands.
With established brands under our stewardship, the priority for the Brand and Communications lead is to create initiatives that drive greater engagement and increase brand love. He / She will also be leading trade communications, keeping the media industry and advertisers engaged and informed.
Develop and execute Strategic and Tactical marketing initiatives
Gather and analyze audience and customer insights in behaviour, consumption habits, social lifestyles and the economy, competition and trade development that contributes to the growth and adds value to the brands
Develop and execute brand strategies, and guide brand custodians to execute with excellence
Lead in the artwork management process for existing & new range to ensure compliance to regulations & brand imagery
Develop initiatives on fit-for-use toolkits (including copy, prints, digital i-banners, social content etc.)
Develop and implement strategic trade and business media relations plans engaging with mainstream and social media contacts and platforms to build awareness and understanding
Proactively engage with management to develop high quality, creatively-written material for internal and/or public distribution
A university degree
At least 10 years of experience in successful Brand Management, Marketing and/or Communications / PR
Strategic and analytical, with a forward thinking mindset
Able to formulate data-driven decisions with sound business judgement
Strong communication and project management skills
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia's leading
media organisation, engaging minds and enriching lives across multiple languages and
SPH's core business is in the publishing of newspapers, magazines and books in both print and
digital editions. It also owns other digital products, online classifieds, radio stations and outdoor
On the property front, SPH owns approximately 65% in SPH REIT whose portfolio comprises
three properties in Singapore, namely Paragon, The Clementi Mall and The Rail Mall. In
Australia, SPH REIT holds an 85% stake in Figtree Grove Shopping Centre and a 50% stake in
Westfield Marion Shopping Centre.
SPH also owns and operates The Seletar Mall and is developing an integrated development
consisting of The Woodleigh Residences and The Woodleigh Mall. It is also an owner, manager
and developer of a portfolio of Purpose-Built Student Accommodation (PBSA) in the United
Kingdom and Germany. It currently operates two distinctive brands, Student Castle and Capitol
It is in the aged care sector in Singapore and Japan, and owns Orange Valley, one of
Singapore's largest private nursing homes.
SPH runs a regional events arm. It also invested in the education business.
For more information, please visit www.sph.com.sg.
YouTube: Singapore Press Holdings