The job is no longer available.
However you will still be able to view the job description.

Asst Manager/Manager, Digital Marketing

SPH Media Trust  

Job Description

Business Function

SPH Group Marketing is responsible for developing and executing marketing initiatives for SPH Media’s Media Brands.

 

We are looking for a Digital Marketer who will take ownership in applying the online strategy for brand awareness, be the go-to digital consultants for all digital aspects (social media, paid and website SEO) and growth in the digital space for SPH Media brands in collaboration with internal stakeholders, drive digital campaigns across various paid digital platforms complementary with content marketing and traditional marketing. 

The Role:

  • Provide strategic and tactical counsel to key stakeholders in the context of digital media (paid and social), best practices, etc.
  • Build partnerships with vendors and bridge the knowledge gap between product owners and platforms.
  • Collaboratively work with cross-functional teams such as editorial, analytics, tech, commercial etc.
  • Develop media strategies & execute paid digital advertising strategies (ie: Facebook, Instagram, Google (SEM, Display), Outbrain & Taboola, Chinese Social Media Platforms etc) and SEO audits to meet our business goals
  • Optimize performance campaigns to reach campaign objectives and business goals by analysing and interpreting sets of data.
  • Use new and innovative advertising technologies and techniques to do campaign planning and improve campaign performance.
  • Generate and visualize pre, mid and post-campaign reports with actionable insights
  • Keep up with trends in the digital marketing space, competitors' activities and best practice 

Job Requirements

  • At least 5+ years experience in social media, performance marketing and SEO
  • Hands-on experience in using web analytics tools like Google Analytics, experience with integrated platforms (ie: SEMRush, SimilarWeb, Sprout Social) is a plus
  • Hands-on experience in executing & optimizing Paid Social, Search and Display campaigns
  • Strong knowledge of SEO, Native advertising (Outbrain & Taboola), Google Ads, Facebook, Instagram
  • In-depth understanding of digital media principles, creative best practices, ad formats, media planning and buying
  • Analytical, structured and organized
  • Presentation and public speaking skills
  • Superior communications skills 
  • Innovative thinker with experience creating and managing strategies and digital platforms
  • Strong interpersonal, leadership and writing skills
  • Passionate about bringing SPH Media brands’ to the next level in all digital marketing aspects
  • Preferred experience: Chinese Social Media and Advertising Platforms

#LI-HTSS

  • Permanent / Full Time
SPH Media Trust  
  • Media / Events / Advertising / Public Relations
    Printing / Publishing / Journalism
  • 1000 Toa Payoh North News Centre
  • http://www.sph.com.sg
Work Location
  • 1000 Toa Payoh North
More from this company
Strategic Planning, Transformation Office

SPH Media Trust

The Strategic Planning function supports the Chairman and CEO to develop and implement the companys business strategies so that business...

More Info
Senior Technology Risk Analyst

SPH Media Trust

Job Summary: As a Senior Technology Risk Analyst, you will support the Tech Risk Manager in all risk compliance related...

More Info
Android Mobile App Developer (Fresh Grad)

SPH Media Trust

We are looking for passionate mobile developer to develop user friendly Android apps for SPH. Besides helping to develop test...

More Info
Manager/Senior Manager, Performance Specialist (Marketing & Media Solutions)

SPH Media Trust

Business Function The team is responsible for planning, co-developing, and co-managing effective digital initiatives across the board to grow digital...

More Info
Multi-Platform Sub-Editor (Lianhe Zaobao)

SPH Media Trust

As a multi-platform sub-editor, you will: ensure that the style of final copies matches that of the publications and that...

More Info