Audience Engagement Manager (Digital Marketing Strategy)

SPH Media Trust  

Job Description

You will be part of the Digital Strategy team and own the entire engagement journey from readers to subscribers, including the onboarding journey. You are responsible for driving engagement with readers down the funnel with the aim of converting them into registered users and subscribers. You will report to the Head of the Digital Strategy Team.

  • Lead the Audience Engagement team
  • Own the full customer journey from reading experience to conversion and onboarding. Rally different stakeholders teams around customer onboarding and oversee cross-functional projects to improve the customer journey; Work closely with relevant internal stakeholders (product, technology and editorial)
  • Help readers to engage and make full usage of their subscription account - Own the engagement metrics for customers (frequency of visit, volume of articles read and recency of visit etc.)
  • Make the customer journey delightful and make each touchpoint a great moment for readers.
  • Convert anonymous readers to registered users
  • Work with internal stakeholders to increase the benefits of a registered reader

Job Requirements

  • A good university degree in Business Administration,, Engineering, Computer Science, or related fields
  • 6 - 12 years of experience in Media, subscription or FMCG products
  • Familiar with Product and Customer Journey
  • Customer-obsessed. You are obsessed with making it earlier and better for customers
  • Experience in working with internal stakeholders on cross functional projects
  • Comfortable working in a fast paced environment and ability to work under pressure
  • Team player with strong interpersonal skills

Please send applications and referrals to gilberts@sph.com.sg

 

#LI-GS1

  • Permanent / Full Time
SPH Media Trust  
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