Audience Insights Specialist

Singapore Press Holdings Limited

Job Description

Sitting within the Media Strategy & Analytics department, SPH's Analytics team serves as the data analytics centre of excellence for the whole company. We integrate and gatekeep all major data sources across SPH's media divisions, on top of which we create visualisations and perform analytics functions to drive business decisions. We also formulate and execute advanced analytics and machine learning projects to help business units achieve their objectives.


We are looking for two articulate and cross-functional audience insights specialists to join the team and help provide our media divisions with a composite view of SPH's product users, as well as identify any audience gaps in the company's product portfolio. This role will report to the Analytics Lead and work closely with the media divisions including editorial, product, ad sales and circulation sales teams.


The Job


  • Work with the data analytics and research teams to generate audience insights across disparate data sets
  • Identify data gaps and create strategies for data collection
  • Help to develop and track audience growth and loyalty against industry-standard targets and metrics, including benchmarking against competitors
  • Help newsrooms create content insights to fine tune their editorial strategy and monitor the performance of the resulting content strategy
  • Use audience insights to help product development and sales teams refine and craft new products and marketing campaigns
  • Create dashboards and regular reports to share audience metrics and actionable insights
  • Conduct market scanning to identify audience gaps in the product portfolio

Job Requirements

  • Minimum 2-4 years of experience in dealing with data, business intelligence or audience development, preferably in a media-related industry
  • Familiar with interpreting and analysing survey results and large datasets
  • Excellent communication skills and experience with Powerpoint
  • Comfortable multi-tasking and works well under pressure
  • Excellent at collaborating across departments/teams
  • Experience with content analysis preferable
  • Hands-on experience with analytics tools such as Google Analytics, FB Insights and Chartbeat preferable
  • Permanent / Full Time
Singapore Press Holdings Limited
Work Location
  • 318994
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