As an Audience Strategy Specialist, you will help set strategy and manage execution of audience development plans across all the platforms of The Straits Times.
You will create off-site strategies on how to tell digital stories on new and old platforms. You should be adept in social video and influencer strategies, creating conversations off-platform, storytelling off-site, and using analytics and other tools to provide insights. You will also be responsible for identifying emerging growth tactics and new platforms that the team should be thinking about to grow the community using an analytical approach to all levers and platforms. To be successful in this role, you must be a native user of data analytics tools who can make informed strategic and audience decisions
Please note that only shortlisted applicants will be notified.