Audience Strategy Specialist

Singapore Press Holdings Limited  

Job Description

As an Audience Strategy Specialist, you will help set strategy and manage execution of audience development plans across all the platforms of The Straits Times.

You will create off-site strategies on how to tell digital stories on new and old platforms. You should be adept in social video and influencer strategies, creating conversations off-platform, storytelling off-site, and using analytics and other tools to provide insights. You will also be responsible for identifying emerging growth tactics and new platforms that the team should be thinking about to grow the community using an analytical approach to all levers and platforms. To be successful in this role, you must be a native user of data analytics tools who can make informed strategic and audience decisions

Key Responsibilities

  • Serve as a strategist and a go-between all areas of audience growth and engagement.
  • Build an overall social strategy across a number of online and traditional platforms: Instagram, Twitter, Facebook, Communities across multiple media etc.
  • Create best practices for programming and editorial content for the different platforms and social share text (e.g. followers are active at10 am and 4 pm, not at 6pm -- tweet / post during more during active times)
  • Build an editorial strategy for engagement and brand recognition; train producers and editors in crafting social headlines and tactics necessary to help run accounts.
  • Test and optimize: run A/B tests to determine what’s working and not working, build templates for social media depending on the platform.
  • Work with the community teams on a strategy for reader engagement and outreach and influencers; create conversations around communities of influencers using digital content.

Job Requirements

  • 5-7 years of relevant experience in digital agency or corporate environment
  • Relevant degree course or technical certifications are essential

 

Please note that only shortlisted applicants will be notified. 

  • Permanent / Full Time
Singapore Press Holdings Limited  
Work Location
  • Braddell
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