Brand Content Editor/Writer/Project Lead

Singapore Press Holdings Limited

Job Description

Sweet is a full-service creative and content agency at SPH that also provides ROI services to clients. The integrated business unit brings together the expertise of Brand New Media, SPH Content Lab, Creative Lab and Think, and is managed by an experienced and dynamic leadership team. Sweet's team of strategists, creators, writers, designers and producers delivers world-class service for clients, backed by SPH’s extensive consumer insights and access to audiences across multiple media platforms.




The Job

  • Oversee, edit and write on-brand and compelling copy across sectors.
  • Create and craft content across various formats for print, digital, social, audio and other platforms.
  • Strategise execution of innovative content strategies across digital and social media channels.
  • Conceptualise campaigns that deliver client messages effectively, and that resonate with the desired audiences.
  • Work with internal stakeholders and clients to develop pitches and brand content campaigns.
  • Work closely with client, internal stakeholders and other content creators to ensure timely and effective delivery of campaigns following platform best practices.
  • Collaborate with Sales, design, tech and campaign teams to ensure content meets client objectives.
  • Push for creative and innovative ways of storytelling across platforms. Monitor trends in the digital media landscape.
  • Optimise campaigns through use of audience insights, data and performance analysis.
  • Manage and lead small teams, develop talent and mentor junior content creators.  
  • Manage freelance writers to ensure copy meets guidelines, is on-brand and delivered on time.
  • Manage projects from start to end

Job Requirements

  • At least five years of working in a newsroom, producing both print and digital content.
  • Versatile journalist who has covered a range of beats. Knowledge of business, finance, policy and medical/health sectors a plus.
  • Curious, well-read and informed. Able to engage on an intellectual level, but write clearly, succinctly and simply.   
  • Has excellent editing and copy-editing skills.
  • Accurate, meticulous, has good editorial judgment and understanding of copyright/libel/media laws and sensitivities.
  • Able to think visually: Have good photo sense, understand how to break content down into digestible parts through stories, graphics, photos, video and other visuals.
  • Able to think digital and social to create compelling narratives.
  • Able to multitask and adapt role to specific project needs.
  • Experience in project management.
  • Is a keen observer of media developments and can adapt quickly to rapid changes in the digital and social landscape.
  • Ability to use data and insights a plus.
  • Efficient, organised, able to meet tight deadlines and work on multiple projects at any time.
  • Strong communicator and team player who can work well with other stakeholders.
  • Permanent / Full Time
Singapore Press Holdings Limited
Work Location
  • 1000 Toa Payoh North
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