Data Analyst (Audience Engagement)

Singapore Press Holdings Limited  

Job Description

Our Audience Engagement team is looking for a Data Analyst who is passionate about solving problems through data/analytics. This is a unique opportunity to analyse large data sets to uncover audience trends and behaviours across The Straits Times platforms. This will involve taking data from multiple sources and combining acute business knowledge to deliver actionable insights.

The candidate should be able to translate findings into easy-to-understand reports through presentations and visualisations to the newsroom and other stakeholders. In order to be successful, the candidate should be highly meticulous with an eye for detail, and be able to discern broad trends that can affect measurement and insights. He or she should also have an interest in current affairs and should be an avid reader of online news publications.

Key Responsibilities:

  • Analyse data sets across various touchpoints (web, app, off-platforms) for short- and long-term tracking
  • Use statistics and data visualisation skills to report on results of on-going operations and projects
  • Collaborate with the wider audience team and cross-functional departments on projects in terms of initial setup and tracking
  • Advocate meaningful use of data in the newsroom
  • Experience with Google Analytics and data visualisation tools preferred


  • Hands-on experience working with large data sets and data analysis
  • Familiarity with dashboard creation and data visualisation tools
  • Strong skills in Excel and SQL, familiarity with Python advantageous
  • Strong verbal and written communication skills
  • Well-organised with accuracy and attention to detail

Please note that due to overwhleming number of applicants, only the shortlisted applicants will be notified.

  • Permanent / Full Time
Singapore Press Holdings Limited  
Work Location
  • Braddell
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