Executive, Digital Marketing

SPH Magazines Pte Ltd

Job Description

SPH Magazines Pte Ltd is Singapore's premier magazine media company with a portfolio of

more than 80 brands and products in Singapore and the region.  

Our comprehensive suite of leading magazine titles cutting across a variety of genres

accords us an edge in reaching out to specific consumer clusters whom advertisers

desire to engage and connect with.

SPH Magazines’ three audience network of Luxury Circle, Women’s Network and Men’s

Network delivers an aggregated reach of over 9 million consumers.

We are looking for a results-driven individual to join us as

 

EXECUTIVE, DIGITAL MARKETING

JOB DESCRIPTION

  • Responsible for acquisition and product awareness campaigns for digital media products
  • Formulate and execute data-driven advertising programmes that drive users through the growth funnel
  • Constantly seek optimization through performance analysis, A/B and multivariate testing, user segmentation, creative partnership, landing page optimization, etc.
  • Drive frequent marketing experiments to test hypotheses and feedback insights to the team
  • Write creative briefs to define campaign objectives and KPIs. Work closely with creative teams to optimise copy and creatives based on campaign insights
  • Maintain SEO programme by doing regular keyword research and audits, and recommend content optimisation tactics
  • Create and maintain marketing performance dashboards
  • Collaborate with other teams and stakeholders to ensure growth goals are met

Job Requirements

  • Bachelor’s degree in a relevant field.
  • 2-3 years of performance marketing experience
  • Strong understanding of all aspects of digital marketing, especially paid media
  • (display, retargeting, social, etc.)
  • An independent and motivated individual with a can-do attitud
  • Permanent / Full Time
SPH Magazines Pte Ltd
Work Location
  • 1000 Toa Payoh North
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