Head of Digital Advertising Product Management

Singapore Press Holdings Limited

Job Description

You will be leading the Digital Ad Product Management team, that is part of Singapore Press Holding’s (SPH) Digital Media Products Group. The team is responsible for growing digital advertising and marketing solutions, using SPH and non-SPH media, to fulfill marketers’ needs.


Digital Ad Strategy and Roadmap Management

     Understand the strengths and weaknesses of SPH Digital Media Products, as well as the marketing industry and trends in general

     Understand consumer behaviour and marketers’ needs

     Develop and manage SPH’s digital ad strategy which leverages on the strengths of SPH products and business units, while meeting marketers’ need, aligning with consumer behaviours, and meeting company goals

     Develop roadmap based on the strategy, and prioritize according to ROI, resources, and dependencies

     Continuously evaluate the the market, and make adjustments to the strategy and roadmap


Portfolio & Ad Network Management

     Work through a team of ad product managers, and ad platform managers (ad & martech) to manage overall ad portfolio

     Work with partners and vendors to improve the quality & variety, and increase the reach and quantity of ad products & network that can be applicable to these products.

     Work with sales and operation teams on go-to-market plans and operationalisation.  Regular collaboration for improvement will also be conducted to ensure product is taken up by an ever growing base of marketers, and optimized towards marketing goals.


Leadership, Management & Product Fundamentals

     As the leader of ad product managers and ad platform managers, and part of a broader management team, you are able to set visions across multiple product areas and have a broader reach over a large array of products.

     You are required to provide direction, guidance, and feedback to the team members, develop and grow team members to be always ahead of the curve in a dynamic and fast growing digital marketing industry

     You are able to identify customer pain-points, convert concepts to products. You are a problem solver and are able to deal with  challenging marketing requirements from marketer, and monetisation needs from SPH product teams and business units.

     You are able to execute and drive results on large-scale projects or multiple mid-size projects and are able to design operational plan and product strategies to support business unit strategies.

     Lead teams with positive influence and build strong relationships within the organization; motivate and inspire your team towards a big common goal.

     You are able to resolve complex issues in creative and effective ways.

     Provide coaching to others to develop their skills and knowledge on their jobs to enhance performance.

     Manage key stakeholders and executive team. Actively and effectively communicates up to CXO level; ability to facilitate meetings with all levels of management.

     Become go-to person cross-functionally for your product area, for everything from strategy to launch.

Job Requirements

     8-12 years of Product Management experience; we’re looking for rockstars who are data junkies

     Excellent understanding ad tech and martech; publisher and/or media experience is a plus

     Computer Science / Engineering degree, MBA is a plus.

     Background in strategy consulting / marketing analytics especially in ads sales is a plus

     Strong understanding of marketers’ and CMO needs

     Can gather and analyze large quantities of information, and turn them into insightful business recommendations and a compelling product vision

     Have a strong business context and be aware of the ground realities and operational challenges

     Identify trends in the industry, develop knack for next stage of industry evolution

     Strong collaborator, and thrives when working in cross-functional teams

     Excellent stakeholder management skills, managing product owners, senior leadership, sales and tech teams as well as external partners and vendors

     Ability to drive consensus across various teams and/or stakeholders

     Demonstrated ability to develop strong relationships cross organizationally; negotiate with others to address issues and achieve mutual consensus.

     Good project management capability; maintain meeting cadence: send agenda, follow up with notes and action items

     Demonstrate strong capability to understand and utilize digital and web technology

     Good understanding of user / consumer behaviour (to guide product managers in shaping ad product design)

     Good story teller who can communicate strategy, and product stories

     Most importantly, be able to have fun, and motivate the team.


This role reports in the Chief Product Officer of SPH. 


  • Permanent / Full Time
  • Senior Manager
Singapore Press Holdings Limited
  • Media / Events / Advertising / Public Relations
    E-Commerce / Digital Media
  • 1000 Toa Payoh North News Centre
  • http://www.sph.com.sg
Work Location
  • SPH News Centre, 1000 Toa Payoh North
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